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2014 Jeep Cherokee gets official in a hurry

Automakers work very, very hard to keep their new vehicles under wraps until they can present them in exactly the way they want it - typically choreographed under the bright lights of an auto show, or perhaps with photos or video in an idyllic location. Spy shooters and leaks, in other words, keep executives and public-relations types up at night.
This is likely to be one of the most polarizing designs to come out in 2014.
Take today, for instance, when the team over at Jalopnik got a big scoop - the first undisguised shots of the 2014 Jeep Cherokee, a model whose name wasn't even officially confirmed yet. The clandestine images taken inside of a factory were blurry and didn't exactly show off the crossover's radical new contours in the same sort of flattering light that Jeep probably would've wished for its product reveal. So the Auburn Hills automaker has wisely reacted by spilling at least some of the beans on the new model, giving us these four photos and confirming the Liberty replacement's name, Cherokee.

Jeep hiring 1,000 part-time workers in Toledo on Wrangler, Cherokee demand

The new Jeep Cherokee has been quite a success for Chrysler, but its factory workers are getting tired. The automaker has agreed to hire up to 1,000 part-time, temporary employees at its Toledo Assembly Complex where the CUV and Wrangler are built. It will allow the company to keep Jeep production moving, while giving laborers a break.
According to plant manager Chuck Padden in the Toledo Blade, full-time workers are regularly taking on 60 hours a week, and it's beginning to wear on them. "To get them more time off is important to us, to make sure they're refreshed, and can work safely," said Padden.
Chrysler has already hired 380 temporary, part-time workers for the plant, and 50 have been converted to full-time employees. The company is in the process of interviewing the rest of the new hires now and plans to have all 1,000 in place by the summer. They will work between 10 and 30 hours a week mostly on weekends for $15.78 per hour with limited benefits. The temporary positions will last "as long as demand continues for the Jeep Wrangler and the Jeep Cherokee," said Jodi Tinson, Chrysler spokesperson for manufacturing and labor communications, to Autoblog in an email.

2014 Jeep Cherokee: Introduction

When we look back at some of the more shocking product launches of recent yeras, the Jeep Cherokee is certainly high up on the list. And we aren't just talking about its off-the-wall, polarizing design.
For starters, it brought back the iconic Cherokee nameplate - something Jeep enthusiasts have coveted for ages. But beyond that, it brought a new evolution for the Jeep brand. After all, the Cherokee is car-based - using the same compact platform that underpins the Dodge Dart and Chrysler 200. It has a greater focus on technology and refinement than ever before, in an effort to appeal to a new crop of Jeep customers. And powering it all is a new (optional) V6 engine paired with an equally new nine-speed automatic transmission.
Can the Cherokee's car-based roots still allow for a vehicle that's superb when the going gets tough? Will its design still be a love/hate affair in one year's time, or will it start to blend in? Is the powertrain strong enough to not only support the needs of daily driving and road trips, but blaze a few trails as well? We're aiming to answer all these questions, and more, over the next 12 months. Welcome to the Autoblog long-term garage, Cherokee.