1978 Jeep Cj5 Renegade Levi's Edition on 2040-cars

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Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Jeep: Portraits

Jeep looks back on 75 years of four-wheeling. The brand's tough vehicles have carried everything from soldiers to sunbathers. The brand wants you to remember all the highlights, from the beaches of Normandy to the fictional Jurassic Park – one a remarkable accomplishment of human determination in the face of war, the other a really successful movie. Do you think Jeep's spot captures the essence of the brand? Vote it up or down. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad

Jeep spied testing new compact crossover

Jeep is preparing a new crossover to slot in between the Renegade and Cherokee. Spied here for the first time, the new model is expected to arrive sometime around the middle of the new year. And with it, FCA's off-road brand will finally have a successor for the Compass and Patriot. From the little bit we can project at this early stage, the new C-segment Jeep is expected to ride on a modified version of the platform that underpins the Renegade and Fiat 500X. Motivation is tipped to come from the company's new 2.0-liter turbocharged Hurricane inline-four mated to a nine-speed automatic transmission. We expect it to come in front and all-wheel-drive versions. The big question mark at this point is what the vehicle will be called. As the replacement for both the Compass and the Patriot, this model could adopt either nameplate – or it could wear a new one entirely. If the Renegade and 500X are anything to go by, the new Jeep could be offered as a Fiat as well, which could easily be dubbed the 500XL. We'll have to wait and see, but in the meantime you can check out the prototype – albeit in camouflaged form – in the image gallery above. Related Video: