2002 Jaguar Xkr Convertible on 2040-cars

Auto blog

Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

Lightweight E-Type to show historic side of Jaguar Special Operations in Monterey

Jaguar has made a lot of great vehicles over the years, but as far as historians are concerned, it still very much lives in the shadow of the original E-Type, small as it was. In its image, Jaguar has made two generations of XK and the new F-Type, but what we have here is the most faithful continuation of the E-Type heritage yet.
Alongside the Range Rover Sport SVR and the F-Type Project 7 (making its US debut), Jaguar Land Rover and its new Special Operations division will roll into Pebble Beach this year with the continuation Lightweight E-Type. Of the 72,500 E-Types which Jaguar built between 1961 and 1975, only a dozen were Lightweight versions, and they remain the most coveted E-Types of all. It originally planned on building 18 examples, though, and five decades later, it's now committed to completing that original production run in faithful detail.
The Lightweight E-Type was based on the standard roadster and was homologated as such, just with some key upgrades to make it lighter and faster. The biggest change, of course, was the lightweight aluminum bodywork that cut 205 pounds off the curb weight. To replicate it, Jaguar took the last example (the only one made in 1964 after the original eleven were made in '63), scanned half its body surface, mirrored it to ensure symmetry and set about reproducing it with the same standard of materials available in the Sixties (and resisting the urge to go with more modern grades of aluminum). 75 percent of the 230 components are made in-house, with the largest stampings outsourced and built on machinery built to Jaguar's specifications off-site.

Jaguar Land Rover and Chery investing in Chinese plant

While the European auto market for Jaguar and Land Rover is waning, Chinese car buyers can't get enough of the British marques. To meet that demand, Tata Motors, parent company of Jag and Land Rover, is partnering with Chinese automaker Chery Automobile Co.
The two announced plans to invest $1.75 billion to build a new plant and create a new, China-focused brand. 2014 is the target for completion of the factory. Jaguars and Land Rovers built at the facility will be the first ever produced outside the UK according to the Associated Press. The JV will be called Chery Jaguar Land Rover Automotive Company Ltd.
The announcement comes less than a month after JLR announced it would open a design studio in China. It's not clear from the reports whether the two announcements are part of the same JV or two separate plans.