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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2014 Jaguar XKR-S GT claws at the driving enthusiast in us

If you still find yourself coming up a few seconds short per lap in your Jaguar XKR-S, the British automaker has introduced the XKR-S GT - a cat specifically tuned for the racing circuit - at the New York Auto Show.
While Jaguar has left the supercharged 5.0-liter V8 unchanged (550 horsepower and 502 pound-feet of torque), it has tuned and tweaked all the items that really make cars go quicker on the track (e.g. suspension, aerodynamics, contact patches, brakes). A once-over reveals upgraded go-fast goodies including a new ventilated hood, extended wheel arch spats, reworked front end with a bespoke front splitter and canards, a massive rear wing, height-adjustable adaptive dampers, active exhaust, carbon-ceramic brakes and sticky Pirelli Corsa tires. Try as we might, the driver in us can't find anything we not to like about this enthusiast-tuned coupe.
Of course all of the upgraded XK goodness doesn't come easy, or cheap. Jaguar will limit North American sales to just 30 units and price each at $174,000. Learn all the juicy details in the official press release below.

Jaguar Land Rover creates new Special Operations division for halo vehicles, bespoke commissions

Jaguar Land Rover has announced that a new division of the British manufacturer will be dedicated to "bespoke commissions," as well as heritage products and apparel. Oh, and the new Special Operations division will also be behind JLR's halo cars from now on.
It's that last one that is the most tantalizing, as the last real halo product to see production from Jaguar was the XJ220. The Range Rover, meanwhile, has always had its own kind of halo reputation, although the Land Rover brand itself has never really gotten into the game with a dedicated model.
According to JLR, the new halo models will focus on ultra-high performance and luxury with a limited run of vehicles. The bespoke models, meanwhile, will give the wealthiest customers full sway over how vehicles are outfitted, with unique paints, trims and other accessories. The new SpecOps division will be run by John Edwards.