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40th Jaguar E-Type ever made sells at auction for lb88k

The 40th Jaguar E-Type ever built, a right-hand-drive 1961 model, hit the auction block and was bought by an anonymous British buyer for 88,000 pounds ($141,310), ITV reports. The Jaguar had been stored at the previous owner's estate, in dry storage, at a derelict farm in Le Mans, France since July 1974.
E-Type chassis No. 860040 was bought by the previous owner in 1969 and was originally gray. But it was driven home to France and painted it in its current aubergine in 1974, before it was put into storage. During that time it was considered missing by experts, but there it sat under a dust sheet car cover for most of its life, so the body is in good condition. The family mechanic said that the car was last started about five years ago, and the engine recently was turned over. Coys auction house describes the original interior, which is also preserved well, as a "time warp."
Chris Routledge of Coys before the auction said, "They're sort of a mythical beast for enthusiast, at the time they were all handmade on special order, so Jaguar collectors look at the first 100 cars in a different way," BBC News reports. He added, "We estimate it to be worth between 20,000 and 40,000 pounds (about $32,100 to $64,200) but our feedback from collectors and interest worldwide suggests it could sell for between 80,000 and 100,000 pounds (about $128,500 to $160,600)." Of course, his revised estimate was right on target.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Seven-figure cars highlight day one of RM's Monterey auction

RM Auctions is one of several houses holding auctions during the Monterey weekend, and Friday night's festivities got quite pricey. Seven-figure vehicles were not at all uncommon during the first day of the two-day event, with the 1953 Ferrari 375 MM Spider, seen above, crossing the block for $9,075,000.
Other big earners included a pair of rare Ferraris, a 1950 166 MM Barchetta and a 1955 750 Monza Spider, which took $3,080,000 and $4,070,000, respectively. Outside of the red Italians, a 1939 Mercedes-Benz 540K Special captured $7,480,000 while a stunning, color-appropriate 1955 Jaguar D-Type took $3,850,000. We've got images of these vehicles, and a few other stunning examples of last night's auction, in the gallery above.
Thought it seems impossible, tonight's auction is expected to see even more high-dollar action. The winner of the 2012 Pebble Beach Concours, a 1928 Mercedes-Benz 680S Torpedo Roadster is expected to command over $10 million. Also crossing the block will be a car we reported on a few weeks back - a supremely rare 1967 Ferrari 275 GTB/4 NART Spyder. One of only 10 in the world, it's expected to take anywhere from $14 to $17 million when it hits the stage tonight.