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Jaguar trademarks EV-Type nameplate

Green may have been a popular color choice for the classic Jaguar E-Type, but even in Lightweight form (pictured above), it was hardly what you'd call environmentally friendly. Not by today's standards, anyway, with six-, eight- and twelve-cylinder engines displacing between 3.8 and 5.3 liters. But Jaguar looks to be preparing to revive the nameplate - or at least one similar - with a new electric vehicle in the works.
According to the latest intel, Jaguar has applied both in the US and in Europe to trademark the name EV-Type. The implication that it's developing an electric vehicle is clear, as is the reference to its iconic sports car of yore. But more than that, we don't know. We could be looking at an electric version of the current F-Type, a project to convert original E-Types to electric power or a different model altogether.
It wouldn't be the first time, of course, that we'd see Jaguar toying with the idea of electric propulsion. A couple of years ago, the British automaker demonstrated a plug-in hybrid XJ_e prototype, and showcased both the C-X16 and C-X75 concepts with advanced hybrid powertrains. But it has yet to put any such system into production, relying instead on the small diesels it sells in Europe to keep its carbon footprint small.

London skyscraper caught melting cars

A new skyscraper under construction in London is apparently to blame for some mysteriously melting car parts on the city's surrounding streets. The 37-story building at 20 Fenchurch Street, nicknamed the "Walkie Talkie" for how it looks, features a convex side of glass windows that apparently concentrates the sun's rays like a kid with a magnifying glass. Instead of smiting ants, however, the building was caught focusing its sun-sourced laser death beam on an innocent Jaguar XJ parked on Eastcheap street. The intense heat managed to melt a sideview mirror, plastic C-pillar cover and Jaguar emblem (scroll down for an image of the damage).
Fortunately, the construction company, Land Securities, had some scruples and reportedly left a note on the car for its owner reading "Your car's buckled, could you give us a call?" They've also since apologized and agreed to pay for the £946 done - about $1,500 - in damages by their blazing hot building. A joint statement with the Canary Wharf district in which the building's located was also released. In it, the developer acknowledges concerns about the reflected light and says it's looking into the matter. The city has also decided to close a few parking bays that could be in the building's line of fire, so to speak, until a solution can be engineered. Since news of the melting Jag broke, other vehicle owners have also come forward claiming the building, re-nicknamed the "Walkie Scorchie," has damaged their cars, as well.
This isn't the first shiny-new-building-attacks-cars story we've heard - architect Frank Gehry's Walt Disney Concert Hall in Los Angeles was built amidst concern that its polished ribbons of stainless steel were blinding motorists and causing accidents, along with raising the temperatures of nearby buildings with its reflected light. The building's surfaces were later given a matte polish.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.