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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar hints at what might become of XK after F-Type's arrival

Jaguar may move the company's XK further upmarket following the introduction of its forthcoming F-Type. The newcomer to the range easily shoulders the burden of carrying the Jaguar sportscar mantle, freeing up the XK to evolve in another direction. While speaking with Autocar, Jaguar Design Director Ian Callum said there's an opportunity to grow the grand tourer both in size and luxury.
Whether that means the vehicle will retain its two-plus-two seating configuration or swell to offer buyers even more space remains to be seen. Either way, the future will likely see the XK soften its claws moving forward. And that's no bad thing. Jaguar has a long history of building luxurious grand tourers more content to soak up miles of highway than bounce from apex to apex.
What else is in store for the brand? Callum seems to have kept his cards close to his chest, refusing to acknowledge ongoing rumors of a Jaguar crossover beyond saying the brand "had to take notice" of the popularity of the luxury SUV market.

Jaguar XE hits the 'Ring wearing swirly camo

Jaguar is happy to show off its new XE sedan on its social media sites, but when testing at the Nürburgring, it's a very different story. These spy shots show the new model in camouflage to make it much harder to discern, but there are still some intriguing details to pick out.
These photos give us a really good look at the XE's quirky rear end. The sedan has a super short trunk that almost fools you into thinking its a notchback, but the top edge of the trunk is clearly visible. It's a somewhat odd-looking design with the rear glass running underneath the roof's overhang to create an integrated spoiler. Despite the camo, the front end is the same as ever with a blunt edge and sharp headlights. Jag certainly isn't afraid to try something a little different compared to the XE's competitors, notably the BMW 3 Series and Audi A4.
Some technical details about the XE are already established. This 3 Series-fighter is slated to go on sale in foreign markets in 2015 and in the US in 2016. We know that it ride's on Jag's new aluminum platform that also underpins the C-X17 crossover concept, and power comes from a pair of 2.0-liter turbocharged four-cylinder engines, available in petrol- or diesel-fueled configurations.