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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar reveals upcoming XE's InControl infotainment system [w/video]

Jaguar has been keeping busy lately, rolling out both the new Lightweight E-Type and F-Type Project 7 at Pebble Beach this past weekend. But the more important project for the British automaker is the upcoming new XE.
Coventry has been releasing a steady stream of information and teasers on its new 3 Series challenger, and has now revealed details of the new infotainment system that will debut in the XE. Called InControl, the system centers around an eight-inch touchscreen and integrates with smartphones (running both iOS and Android) through the InControl Remote and InControl Apps. The system will allow drivers to pre-set the climate control for each day of the week, lock and unlock the doors and start the engine remotely.
It'll also include an on-board wifi hotspot to connect multiple devices and a laser-based head-up display that you can scope out in the graphic above as well as the video and press release below in advance of the XE's upcoming debut in London on September 8.

Hot Rod Garage series premieres with 700-hp big-block Jaguar XJ

Roadkill hosts Mike Finnegan and David Freiburger have broken up - kinda - to spin off a new show, Hot Rod Garage, that mostly gives up the driveway and parking lot wrench work for the confines of a garage. We say kinda because while Finnegan is the primary host for Hot Rod Garage, Freiburger plays guest host and the new show starts off by wrenching on the Roadkill Draguar project car.
What's the Draguar? It's a 1974 Jaguar XJ12 that's about to be force-fed a 383-cubic-inch Chevrolet long-block engine with tidbits like Holley carbs, a Weiand 6-71 roots blower and a "custom WillBlow transmission," all good for about 700 horsepower. After that Finnegan gets into swapping parts on his wife's El Camino and some TIG welding lessons.
You can check out the first episode below. And in case you're worried, no, Roadkill isn't going away.