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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar Land Rover calls in handful of vehicles over suspension bolts

With most recalls seemingly affecting mass-market vehicles, it'd be all too easy to assume, consciously or otherwise, that higher-end automobiles never face such issues. But the main reason we don't see the NHTSA recalling more luxury automobiles isn't because of their quality, we'd postulate: it's because of their relative scarcity.
Take Jaguar Land Rover, recalls of whose vehicles we only seem to have cause to report about once a year. So if you're figuring they're about due, here you go. The Indian-owned British auto group has just announced two recalls, both regarding suspension components: one affecting Jaguars and another concerning - you guessed it - Land Rovers.
First up we have a recall for 2013 to 2014 model year Jaguar XJ, XF and XK models - a whopping 297 of them - which have been found to have problematic toe links. Separation of the toe link from the rear sub-frame could result in impaired stability and control over the vehicle's direction, so JLR is calling them in to replace the nuts and washers on the rear toe links.

2014 Jaguar F-Type V8 S [w/video]

Withhold judgment on the world's greatest exhaust note until after you've heard the Jaguar F-Type V8 S (scroll down now for a sneak peek). Its cackle, boom and pop under deceleration will have you rifling through its glovebox looking for a tool to remove the stereo as an in-dash audio system.
Combining modern technology with age-old exhaust plumbing, Jaguar's British engineers have developed a way to propel spent combustion gases into the atmosphere in a manner that elevates the complete driving experience. At idle, it purrs. Under acceleration, it roars. During cruise, it soothes. Perhaps most compellingly, during deceleration, it titillates.
Thankfully, the newest two-place convertible from Jaguar isn't only defined by its mesmerizing soundtrack - the F-Type would be an impressive sports car even if the world went silent.