Auto blog

Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

Watch this Jaguar XJ220 perform a fiery burnout

We like to think that at least some supercar owners drive their exotic machinery the way they're meant to be driven. The reality is more likely that most pamper them in climate-controlled environments and rarely actually drive them. But Tax The Rich seems dedicated to balancing them all out by hooning the heck out of some of the most expensive and desirable supercars the world has ever seen - whether it's a Ferrari Enzo rallying along dirt roads or a pair of F50s playing tug of war.
The YouTube channel has even played around with a Jaguar XJ220 before, but not quite like this. In its latest clip, Tax The Rich goes a step or two beyond the usual smokey burnout, lighting up the rear wheels of a super-rare Jag, all for our viewing pleasure. And take pleasure we do in the video below, even as part of us cringes at the thought of potentially reducing one of the fastest Jaguars in history to a smoldering hulk.