1998 Jaguar Xk8 Base Convertible 2-door 4.0l on 2040-cars

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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar designs Tour de France racing bike [w/video]

Jaguar is known for designing luxury sedans, and it's known for designing GTs. But once in a while it dabbles in a new area of transportation design. It's working on its first crossover at the moment, and even did a speedboat concept a couple of years ago. Now it's turned its attention to bicycles.
While many automakers have designed bikes in the past, Jaguar's project has a bit more of a direct correlation. It's been working with Team Sky - the outfit that has won the Tour de France two years running now - since 2010, furnishing the team with support vehicles for bicycle races around the world. But now it's stepping its collaboration up a notch by redesigning the team's bike.
Working with frame manufacturer Pinarello, Jaguar took the existing Dogma 65.1 racing bike design back to the drawing board. Jaguar's designers and engineers reshaped the frame tubes, seat post, front fork, derailleur and all the components attached to the frame, each part streamlined for aerodynamic efficiency. They ran it through Jaguar's Computational Fluid Dynamics processor 300 times then verified the results in the wind tunnel.

2016 Jaguar F-Type debuts available manual transmission, AWD

If you're like us, you fell in the deepest, darkest sort of love with Jaguar's F-Type the moment its voluptuous form first surfaced. The car's full-bodied engine specs only furthered our ardor, and the droptop Jag sealed the deal before we even turned a wheel - all it took was hearing its engine bark to life.
And yet, even after driving the original convertible and the subsequent coupe, we've never quite shaken the notion that Jaguar erred a bit too heavily on the Grand Touring side of the equation for a proper sports car. That's partially because even the base model comes with a boatload of weight-adding luxury features. But perhaps more importantly, it's because the F-Type has only been available with an automatic transmission. Admittedly, the gearbox in question is a damned good paddle-shifted eight-speed ZF unit, but it's always chafed a bit that Jaguar wasn't committed to offering purists a manual - even if such a model would never be a high-volume proposition.
Apparently we weren't the only ones bothered by three-pedal omission. According to Russ Varney, F-Type Vehicle Program Director,