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Auto blogSun, 10 Nov 2013 17:19:00 EST
Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.
Every automaker has its own agenda when it comes to concept cars. Some roll them out just to showcase where it's heading. Others create them to gauge public opinion for a potential production model. Still others only showcase a concept car to preview a model that's already well underway. Jaguar is just such a company.
In the last several years, Coventry has only produced a handful of concept cars, and each of them - the C-X16 that foreshadowed the F-Type, the C-X17 that previews the upcoming crossover and Project 7 that is now entering limited production - has led straight to the introduction of a new, commercially available model. Except for one: the C-X75.
The extreme lightweight supercar was set to succeed the XJ220 with a number of advanced technologies, but unfortunately Jaguar ended up pulling the plug to watch from the sidelines as McLaren, Ferrari and Porsche got all the attention for their new hybrid hypercars. But that doesn't mean that some of the technologies initially developed for the C-X75 won't find their way into other Jaguar products.
Roadkill hosts Mike Finnegan and David Freiburger have broken up - kinda - to spin off a new show, Hot Rod Garage, that mostly gives up the driveway and parking lot wrench work for the confines of a garage. We say kinda because while Finnegan is the primary host for Hot Rod Garage, Freiburger plays guest host and the new show starts off by wrenching on the Roadkill Draguar project car.
What's the Draguar? It's a 1974 Jaguar XJ12 that's about to be force-fed a 383-cubic-inch Chevrolet long-block engine with tidbits like Holley carbs, a Weiand 6-71 roots blower and a "custom WillBlow transmission," all good for about 700 horsepower. After that Finnegan gets into swapping parts on his wife's El Camino and some TIG welding lessons.
You can check out the first episode below. And in case you're worried, no, Roadkill isn't going away.