1969 Jaguar Xke / Original California Car / Full Restoration / Must See on 2040-cars

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Jaguar XE teased in new video, will debut September 8

Outside of a major auto show, this might be one of the best times of the year for new car debuts, and we couldn't be more excited. Just this week, the low-slung face of the next-generation Mazda MX-5 Miata showed itself to the world, and Land Rover debuted its new Discovery Sport. Plus, there's a double-whammy of launches on the imminent horizon with the unveilings of the Jaguar XE on September 8 and the Mercedes-AMG GT on September 9.
Jag is teasing the launch of its latest midsize luxury sedan with a few glimpses on video. It's strangely secretive, given the fact that Jaguar showed the XE's face completely un-camouflaged a few weeks ago. Regardless, it's quite a looker up front with a sleeker take on the shape of the larger XF.
Because of the way Jaguar is slowly leaking details about the XE, there are a few other things we already know about this new cat, too. It rides on a monocoque chassis made from over 75 percent aluminum, and the automaker is promising 75 miles per gallon fuel economy on the more lenient European cycle for at least one engine in the lineup.

Jaguar Project 7 Concept

The Jaguar Project 7 Concept debuted at the Goodwood Festival of Speed just last month. But unlike most concepts, which serve only to collect fingerprints on a stage, the track-ready one-seater spent its days barreling past the hillclimb crowds with Mike Cross, chief engineer of vehicle integrity at Jaguar, beaming behind its right-hand-drive steering wheel. What's more, the powers that be at Jaguar even let yours truly drive the Project 7 during the Concurs d'Elegance festivities at Pebble Beach last week.
Built on an all-aluminum V8 F-Type chassis with modified suspension, the Project 7 (a name acknowledging Jaguar's seven Le Mans wins between 1951-1990) is best thought of as an F-Type masquerading as a D-Type. The two-door is fitted with a supercharged 5.0-liter V8 good for 550 horsepower (no pictures as Jaguar wouldn't allow us to open the hood). An eight-speed automatic, with a torque converter, sends the power the rear wheels, allowing the single-seat roadster to crack the 60-mph benchmark in just over four seconds.
Modifications to the bodywork include a new lowered windshield, carbon-fiber aerodynamics and a rear fairing with integrated rollover hoop. The driving position has also been lowered by more than an inch, allowing the sole occupant to not only escape the airflow, but take advantage of a lower center of gravity.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).