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Auto blogTue, 17 Dec 2013 09:29:00 EST
We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).
We thought the C-X17 concept looked pretty good when Jaguar unveiled it in Frankfurt a couple of months ago. But that shade of blue, while nice enough, made it look like it shared more than a similar name with the Mazda CX-7. No, what a Jaguar needs is a more luxurious paint job than electric blue. And that's just what the British automaker has given its crossover concept in time for the Dubai Motor Show this week.
What we have here is the same C-X17, but repainted in what Jaguar calls "a lustrous Liquid Aluminum liquid metal finish," and we have but to agree. What do you think? Scope it out in the fresh batch of high-res images above and cast your vote in the poll below.
Jaguar turned to Twitter and Facebook to reveal the production form of its coming XE sedan that we'll see for real at the Paris Motor Show. This is the first of a series of show-offs, Jaguar planning to wrap the bodywork in see-through camo that shows off the aluminum monocoque and other internals the company will use to promote the XE over its German rivals. That aluminum structure, which Jaguar calls iQ[Al], will also be used for other Jaguar and Land Rover vehicles.
Underneath that long bonnet and ahead of that terribly short trunk will come a series of Ingenium engines, the 2.0-liter turbocharged four-cylinder engines in diesel and petrol forms that will come in a variety of power options, and the 3.0-liter supercharged V6 that can also be found in the F-Type. Before the XE goes on sale early next year, you can click the image above to get a slightly larger view of what the The Leaping Cat's near future looks like.