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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar F-Type Coupe spotted testing

The automotive world has been hot on fire with the Jaguar F-Type of late. We're still recovering from the excitement of driving Jaguar's new sports car for the first time, and recently we had a predictive look at a coupe version. As it turns out, those 'patent sketches' were just a warm up for the real deal F-Type Coupe, as this brand new set of spy images proves out.
Word from our shooter is that security around the F coupe was and is really tight. The photographer had to hide in the cargo area of his clandestine SUV, just to catch these few, not-perfectly-clear images (that odd color your see is window tint). Still, the photos are good enough to see that the rakish silhouette of the hardtop is going to do justice to the convertible. In fact, the new top seems to flow quite perfectly into the car's rear haunches.
Expect that the F-Type Coupe will share an engine lineup with the roadster, meaning both a naturally aspirated and a supercharged V6, as well as a V8 option. Hot R and R-S versions of the Jaguar coupe are a virtual lock, too, though how far down the product pipeline they are is unclear.

Watch this bad parker get what's coming to him

If you're lucky enough to have a nice vehicle, do your fellow gearheads a favor and don't park like a clown. Seriously. Not only will you anger everyone who is trying to find a place to park, but your nice car is a billboard reinforcing the stereotype that car people are self-important and inconsiderate.
Take this gentleman for example. He has a Jaguar XK, and understandably wants to take care of it. Rather than parking it far, far away from any other cars and getting a bit of exercise by walking to his building, he takes up two spots (albeit barely) close to the structure. From the cameraman's narration, we can tell his coworkers are less than thrilled about his inability to stay between the lines.
Naturally, they wanted to teach him a lesson, so they parked a bigger vehicle as close to his driver's door as possible. Mr. XK's attempts to enter his vehicle are rather amusing, culminating in his climbing through the passenger side and scooching over to the driver's seat. While we can debate this sort of treatment all day long, it was effective. The video includes a follow up at the end showing where the XK driver parked the next day, and as you might guess, it wasn't in the same spot.