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Audi, Jag, Kia and Tesla top Strategic Vision 2014 Total Quality Index

A couple weeks ago, J.D. Power released its latest Initial Quality Study, which gave high marks to Porsche, Hyundai and General Motors, with the latter earning more individual IQS awards than any other manufacturer. Now, it's Strategic Vision's turn, and it's doling out its praise not to Porsche, but to Tesla, which wasn't even included in the JD Power IQS.
The Model S was named the best vehicle overall in total quality, while Porsche's corporate brother and endurance-racing rival, Audi, was named the best premium brand, alongside Jaguar. Strategic Vision cited the Q5 and the ancient Q7 for individual segment awards, as well as the A5, which was a mere point off the top of its segment. SV also handed out compliments for the Audi's interior work. The win for the German brand is a nice improvement over its IQS score, with which it landed above the industry average, but solidly mid-pack.
Jaguar was without a segment winner, although SV did say that the Indian-owned English brand had a number of vehicles very near the top of their segments. This is the second significant win for Jag in two weeks, after it finished second overall on the JD Power IQS a few weeks ago.

Jaguar Project 7 concept is an F-Type in a D-Type mold [w/video]

In addition to the XJR, XFR-S and XKR-S GT models Jaguar is bringing to the Goodwood Festival of Speed this weekend, the manufacturer announced that the F-Type-based, D-Type-inspired Project 7 design study will make its "dynamic" debut at the festival, with driving duties assigned to Mike Cross, Jaguar's chief engineer of vehicle integrity. Here's the cool part: With Jaguar's Director of Design, Ian Callum, leading the team responsible for Project 7, it went from the drawing board to track testing in only four months, Jaguar states, with a claimed 0-60 time of 4.1 seconds and top speed of 186 miles per hour.
Project 7, which was named in honor of Jaguar's seven wins at the 24 Hours of Le Mans, will be making runs up the hill at Goodwood over all three days of the festival, which starts at the Goodwood House in West Sussex, England, this Friday.
Far from a fragile concept car, Jaguar says, the single-seat Project 7 is a fully functional sports car. It uses the all-aluminum chassis and body of the F-Type, retains that car's 550-horsepower, supercharged 5.0-liter V8 and eight-speed automatic transmission but features lots of bespoke carbon fiber aerodynamic bits, some of which were inspired by the Le Mans-winning D-Type of the 1950s. The most obvious nod to that classic is the rear fairing with integrated rollover hoop - the F-Type's convertible top is gone. The windshield was also lowered, giving the roadster a more rakish silhouette as it sits on 20-inch forged-alloy wheels with carbon fiber inserts.

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.