1989 Jaguar Xjs Base Convertible 2-door 5.3l on 2040-cars

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2016 Jaguar XE pounces on the Parisian port

It's been about five years since Jaguar discontinued the misguided X-Type and exited the compact luxury sedan market, but today marks the British automaker's re-entry into the segment with the public debut of the all-new XE.
Pitted against the likes of the BMW 3 Series and Mercedes-Benz C-Class, the new Jaguar XE is based on an all-new aluminum architecture that will underpin many new felines to follow, and packs a new family of four-cylinder engines. That is, aside from the range-topping XE S pictured above, with the super-six borrowed from the F-Type.
Conservatively styled but elegant and uniquely Jaguar, the XE isn't set to arrive Stateside until 2016. So unless you're planning a trip overseas (with a stop at a Jaguar showroom on the itinerary), our gallery of live shots from the floor of the Paris Motor Show here at the Porte de Versailles may be the best look you'll be getting at Coventry's latest for the next couple of years.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar names its 3 Series-fighter XE, packs it with Ingenium engines

Jaguar is committed to emerging from the fringes of the luxury car market and into the mainstream. Just take a look at where it was a couple of decades ago and where it is now: In the 1980s, it had essentially two product lines, the XJ sedan and XJ-S coupe/convertible), and now it's got the XK coupe and convertible, the XJ sedan, the XF sedan and wagon and the F-Type coupe and roadster. But it's not about to stop there.
Coventry knows that if it's going to take on the German and Japanese heavyweights, it's going to need a compact sports sedan, and it's not about to repeat the mistake that was the X-Type. To that end, it's long been rumored to be developing a rival to the likes of the BMW 3 Series and Mercedes-Benz C-Class - it just hasn't given us much to go on. But that changes right here and now.
At the Geneva Motor Show, Jaguar has confirmed the imminent arrival of its new sports sedan, and along with the teaser image above, has given us some juicy details. For one, it'll be called the XE - fitting nicely alongside its big brothers the XF and XJ in Jaguar's growing sedan lineup. For another, it'll hit markets overseas in 2015 and arrive here in the United States in 2016.