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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar XK to cease production this summer

With the introduction of the F-Type coupe and convertible, Jaguar has cleared room in its sports car lineup to drop the XK for new models. "There will be a 2015 model year XK, but the rumors are true, production for the XK will end later this year after eight years," said Wayne York Kung, Jaguar USA National Product Communications Manager, in an email to Autoblog. A replacement for the GT might be a very long way off.
The automaker told Auto Express that it's part of a "wider strategic vision and product planning cycle." Ending assembly will allow the feline luxury brand to build better-selling vehicles like the XE, its upcoming BMW 3 Series fighter. The new sedan is scheduled to go on sale in Europe in 2015 and in the US in 2016. It also needs to make room for the C-X17 crossover to be built, which is likely expected to sell better than a 2+2 GT car.
"There are no immediate plans to replace the XK," said Kung in his email. Jag was rumored to be considering moving a future generation of it upmarket. The new model would have been a bigger, softer grand tourer and allow the F-Type to be the brand's more hardcore sports car.

Jaguar F-Type Coupe is here, will debut on stage in LA

When Jaguar previewed its new sportscar two years ago with the C-X16 concept, it showed a coupe form. But when the car hit production as the F-Type, it rolled out in roadster form only. Not that we're complaining, but we all knew it wouldn't be long before Coventry revealed the production coupe, and that's just what it's doing at this month's LA Auto Show.
Jaguar hasn't given us much to go on yet - just a single shot of the vehicle from above and nothing in the way of technical details - but we all know the drill. The F-Type Coupe will essentially be the same as the existing roadster, only with a fixed roof - with a large glass panel, mind you, to let plenty of light in and keep the cabin from feeling markedly more claustrophobic than the open-top version.
That ought to make it a little lighter (though not much) and a little stiffer, but otherwise we can expect more or less the same specs as the convertible. We'll have to wait until the evening of November 19 to know for sure, though, so watch this space for more.