2004 Jaguar Xjr Sedan 4-door 4.2l Supercharged With A Low Low 64,800 Miles on 2040-cars

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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Jaguar Land Rover looks to hire hundreds of laid-off tech workers

LONDON — Laid off tech industry workers in Britain could find a new home at Jaguar Land Rover (JLR), as the 100-year-old luxury carmaker looks to hire hundreds of engineers to help develop electric car technology. The carmaker, which wants to become an "electric-first" business from 2025, on Friday announced a jobs portal for displaced tech workers to fill 800 roles spanning self-driving, electrification, machine learning and data science. The company said it believed workers leaving big tech groups like Amazon were most likely to have the required skills to fill new roles in Britain, Ireland, the United States, India, China and Hungary. The majority of the jobs will be in Britain. The hiring drive comes after thousands of layoffs in recent weeks at U.S. tech firms including Twitter, Meta and Amazon, some of which have offices in London and Dublin, Ireland. "Our digital transformation journey is well underway but being able to recruit highly skilled digital workers is an important next step," Chief Information Officer Anthony Battle said in a statement. JLR last year announced an electrification strategy under which all Jaguar cars would be fully electric by 2024 and an electric option would be offered across its entire portfolio including Land Rover. The company is owned by India's Tata Motors. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Hirings/Firings/Layoffs Jaguar Land Rover Technology Electric

Lister LFT-C brings 666 horsepower to the Jaguar F-Type

Lister just announced a limited run of its LFT-C Jaguar F-Type conversion cars. It made 99 of the coupes in this spec, but now there will be 10 convertibles available for purchase worldwide. The LFT-C name further confuses Lister's naming for this car, which was initially known as the Thunder, then morphed into the LFT-666, and now these new convertibles are called LFT-C. We would've just stuck with Thunder all along and called this one a Thunder convertible. It makes the same 666 horsepower as the Lister F-Types before it, but that's still substantially more than the 575 horsepower out of the F-Type SVR. Lister does a lot of its own work to the 5.0-liter supercharged V8 to eke out the extra horsepower on top of what Jag is able to do with its performance division at the factory. The nice part of this aftermarket work is that it still comes with a seven-year warranty from Lister, so it's similar to a new car powertrain warranty. This should give you some peace of mind when dashing to 62 mph in just over three seconds. Related: Lister Knobbly roadster gets green light for production There's more than just engine work done to the LFT-C, though. Lister has designed its own suspension, exhaust, braking system and wheels to bring the rest of the car up to snuff. Carbon fiber body panels replace everything from Jaguar where possible. Other Lister design touches on the exterior include a new front bumper, front splitter, rear diffuser, rear spoiler, rear wheel arches, a new grille design and lightweight alloy wheels fitted with Michelin tires. Lister is differentiating this 10-car run by adding in a unique interior, but customers can request anything they desire on the customization front. With so few cars available, it's unlikely to see one on this side of the world after being manufactured in the U.K. That said, we asked Lister, and they said you can buy one here. Base price for the LFT-C is a cool $182,995, and that's only where it starts. We're sure customization options will allow it to skyrocket from there. The price for a base F-Type SVR Convertible is $127,725, so you're looking at a hefty premium over the donor car for what Lister has to offer. The LFT-C is available to order now.