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Jaguar's Callum refutes two XJ bodystyle rumor

Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles - one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.
We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.
As it turns out, our cynicism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar XJ220 hooned remotely by a kid

The Tax the Rich crew has a knack for indulging in automotive fantasies and capturing it all on video, such as a tug-of-war battle between two Ferrari F50s, drifting a Ferrari Enzo on gravel roads and even powersliding a Rolls-Royce Phantom on a field of wet grass. This latest video features a Jaguar XJ220 and a kid with an iPad, who somehow is able to control the old supercar with the Apple product.
No, there's no app for that (yet), and we lied - the boy isn't actually controlling the car - but it sure is nice to see the XJ220 in all its turbocharged, six-cylinder glory doing donuts and sliding across a grassy field. It jolts us to see the old Jaguar - capable of 217 miles per hour and once described by Jeremy Clarkson as having no brakes and massive turbo lag - thrown about like a rally car, but then we never imagined anybody would abuse a Rolls-Royce like that either. We'll continue to leave the high-stakes antics to Tax the Rich - we're just glad somebody had the guts to behave so badly in such a valuable machine. What else were they made for?
Be sure to check out the video below, if you have a pulse.