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2014 Jaguar XJL AWD 3.0

A bit of British nobility floods the senses when piloting the 2014 Jaguar XJ. It's an emotional rush, a perception based on physical surroundings that influence the mind in much the same manner that a stein of pilsner tastes best when consumed in a German beer garden and no sand is softer than that found on a warm Caribbean beach. Jaguar has been assembling cars for nearly 100 years, and few automakers are as equally adept at capturing aristocracy and timelessness within the rich cabins of their luxury offerings.
Jaguar would have no concern if it were the only game in town, but that's far from the truth. The premium full-size luxury segment, which includes vehicles hovering just under or at the six-figure mark, is a contentious grouping that includes the Audi A8, BMW 7 Series, Lexus LS, Mercedes-Benz S-Class and Porsche Panamera. Each of those brings its own game to the battle, and none are easy to dismiss.
To better understand the British perspective and evaluate its latest offering on a land without royalty, I recently spent a week with a long-wheelbase, all-wheel-drive Jaguar XJ in Southern California.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

London skyscraper caught melting cars

A new skyscraper under construction in London is apparently to blame for some mysteriously melting car parts on the city's surrounding streets. The 37-story building at 20 Fenchurch Street, nicknamed the "Walkie Talkie" for how it looks, features a convex side of glass windows that apparently concentrates the sun's rays like a kid with a magnifying glass. Instead of smiting ants, however, the building was caught focusing its sun-sourced laser death beam on an innocent Jaguar XJ parked on Eastcheap street. The intense heat managed to melt a sideview mirror, plastic C-pillar cover and Jaguar emblem (scroll down for an image of the damage).
Fortunately, the construction company, Land Securities, had some scruples and reportedly left a note on the car for its owner reading "Your car's buckled, could you give us a call?" They've also since apologized and agreed to pay for the £946 done - about $1,500 - in damages by their blazing hot building. A joint statement with the Canary Wharf district in which the building's located was also released. In it, the developer acknowledges concerns about the reflected light and says it's looking into the matter. The city has also decided to close a few parking bays that could be in the building's line of fire, so to speak, until a solution can be engineered. Since news of the melting Jag broke, other vehicle owners have also come forward claiming the building, re-nicknamed the "Walkie Scorchie," has damaged their cars, as well.
This isn't the first shiny-new-building-attacks-cars story we've heard - architect Frank Gehry's Walt Disney Concert Hall in Los Angeles was built amidst concern that its polished ribbons of stainless steel were blinding motorists and causing accidents, along with raising the temperatures of nearby buildings with its reflected light. The building's surfaces were later given a matte polish.