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2014 Jaguar XKR-S GT takes fiercest feline further [UPDATE]

If there were any car to overshadow the 542-horsepower Jaguar XJR that's coming to the New York Auto Show, this is it. Meet the Jaguar XKR-S GT - a street-legal, higher-performance version of the already hardcore XKR-S that will be headed to North America in very limited quantities. Only 30 will be offered on our continent, with 25 earmarked for the United States and the remaining five going to Canada. The cost of entry? $174,000 when it goes on sale this August.
What that gets you is a coupe that is, without any doubt, ready to attack any racetrack it might encounter. The XKR-S' supercharged 5.0-liter V8 has not been upgraded in terms of power - not that 550 horsepower and 502 pound-feet of torque is anything to sneeze at - but instead, Jaguar focused on tuning the bits of the car that help effectively put all that grunt to the ground. There's a new hood with rows of louvers to aid in engine cooling, and elsewhere on the car's body, you'll find carbon fiber on the redesigned front air splitter, dive planes, extended wheel arch spats, as well as a new rear diffuser, an aluminum front under tray and an absolutely massive wing out back to keep downforce to a maximum.
Underneath that hot body are retuned and height-adjustable adaptive dampers; spring rates have been increased by 68 percent in front and 25 percent at the rear versus a standard XKR-S. Most of the front and rear suspension geometry has been upgraded, larger carbon ceramic brakes have been fitted at all four corners, and wider 20-inch forged alloy wheels are found here, wrapped in Pirelli Corsa tires - 255/35-series rubber in front and 305/30-series stuff out back. There's also a revised active exhaust system, which should only improve the already thunderous roar coming out the back of the Jag coupe, and a faster steering rack has been added for improved agility.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar has something special planned for Goodwood

It's been barely a week since JLR announced its new Special Operations division, dedicated to creating limited-run halo cars and custom creations for both the Jaguar and Land Rover brands. Now the British automaker has confirmed the debut of the division's first project.
We don't know what it is, exactly, that Jaguar will be bringing to the Goodwood Festival of Speed later this week, but we bet it'll be exciting. If we were the betting kind, we'd put our money on some kind of hot-rod F-Type, but we'll just have to wait and see.
Alongside whatever JLR Special Operations has got cooking, Coventry will also be bringing the new F-Type R Coupe and XFR-S Sportbrake to run up the hill alongside a whole slew of classic and racing Jaguars, including a pair of D-Types, a Group 44 E-Type, a Group A XJS and the reunion of XJR-9 and Andy Wallace that last saw each other on the top step of the podium at Le Mans in 1988.