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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Highlights from the Goodwood Festival of Speed, including the McLaren P1 and a Ford Transit running the hill

The sole purpose of this post is as a time-waster, and since you shouldn't have to work to waste time, we've done it for you. In the numerous videos below you'll find cars that have lately been in the news tramping all over the grounds of Lord March's estate in Goodwood, England.
There's the McLaren P1 heading up the hill, the Jaguar Project 7, then a casually-driven Porsche 917 followed by an even-more-casually-driven Porsche 956, topped off by a Porsche 936 that is anything but casually driven. The next round is the flame-spitting Peugeot 405 T16 Pikes Peak from Climb Dance, a camera mounted on the Peugeot RCZ R after it showing you what the whole, uninterrupted run up the hill looks like. For a real head-turner, we couldn't embed it but there's Andy Reid blasting up the hill in a Ford Transit Supervan with a Cosworth 3000 V6 engine.
The modern racing contingent has Allan McNish doing the hill in the Audi R18 e-tron quattro he used to win Le Mans and Lewis Hamilton making lots of tire smoke in the Mercedes-AMG Petronas MGP-W02. For comparison, that's followed by Nick Heidfeld's record-setting run up the hill in 1999 in the McLaren MP4/14 . The classic racing contingent is headlined by 71-year-old Giacomo Agostini on an MV Agusta.

Jaguar F-Type coupe to cost more than convertible?

Jaguar may price the much-rumored F-Type Coupe above the F-Type Convertible, if a report from Australia's Drive is to be believed. What makes Jag think that such a pricing strategy would work? Porsche. Take a look at the German manufacturer's consumer site, and you'll notice that the Boxster is less expensive than the Cayman, despite being essentially the same car.
It's a fair point, and a price premium does a good job of emphasizing the sporting chops of the coupe over the open-air experience that normally entitles convertibles to higher MSRPs. It's unclear just how closely Jaguar will follow Porsche's example, though.
Both the Cayman and Cayman S boast an extra ten horsepower over a Boxster or Boxster S, and while this bump in grunt is negligible in every situation but an argument over which is "best," it isn't something to be ignored in the F-Type, particularly as cranking more power out of its supercharged engines should be a rather simple matter.