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Jaguar gets to work on next-gen XF sedan

With the XE now out in the open, Jaguar can begin to focus on what comes next. That means a new crossover, but also replacements for some of its aging current models - chief among them, the XF. Introduced back in 2007, Jaguar's mid-range sedan is growing a little long in the tooth. But from these latest spy shots, we can see that the British automaker is hard at work developing its successor.
Expected to be based on the same iQ A1 platform that underpins the new XE, the new XF promises to be lighter in weight and more advanced than the model it replaces. Look for most of the same engines to carry over, including gasoline and diesel options ranging from four cylinders to eight, with and without forced induction, with a potential plug-in hybrid version to follow. The current model is available in rear- and all-wheel-drive configurations and in sedan and wagon body styles, and we'd expect its replacement to follow suit.
The low-profile wheels and dual exhaust pipes on one of the prototypes spotted suggests it would lie somewhere near the top of the range, while the second prototype packs taller sidewalls and a trailer hitch. It's hard to discern much esle from the spy shots, heavily camouflaged as they are, but as with the technology underneath, we'd expect styling to takes some cues from the smaller XE as well. Jaguar will, of course, need to tread the line between distinctive and understated if it's going to fend off the Maserati Ghibli and take a bigger slice of the pie away from the likes of the Audi A6, BMW 5 Series and Mercedes-Benz E-Class, the Lexus GS and Infiniti Q70, the Cadillac CTS and the upcoming new Volvo S90.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar Land Rover building new Special Vehicle Operations facility

It's only been a couple of months since Jaguar Land Rover announced the formation of its new Special Operations division, and we've already seen a number of vehicles to come out of it. But now the British automaker has announced a new facility that will house its elite skunkworks department.
Set to be built at Prologis Park in Ryton, England, on the outskirts of Coventry, the new Special Vehicle Operations Technical Centre will encompass dedicated production lines, F1-style flexible workshops, a dedicated paint studio and VIP suite for commissioning bespoke projects. JLR will spend some $33 million on the facility that will be home to 150 specialists - 100 of them being new hires.
The first project which the Special Operations division is working on is the F-Type Project 7, but we've already seen more projects in the pipeline - including the upcoming Range Rover Sport SVR - and you can bet there'll be more. The revival of the Lightweight E-Type also falls under Special Operations, but is undertaken by the Jaguar Heritage department located nearby at Browns Lane.