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Which is hotter, Lana Del Rey or the Jaguar F-Type?

Lana Del Rey's "Burning Desire" video, the first musical collaboration between Jaguar and its hired songstress, is half music video, half long-form lifestyle commercial for the 2014 F-Type. If you like Del Rey channeling glamorous fifties fame as she lays down vocals of sensuous, languid dolor over images of black-and-white yesteryears, you'll like this song off of her new EP, Paradise.
We think the appearance of a red and brand-new Jaguar, though, is incongruous - either Del Rey or Jaguar is the anachronism, take your pic. That's not to say it's not beautiful, however, so enjoy the combination in the video below.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar envisions future without V8 engines

With tighter emissions and fuel economy regulations looming, Jaguar may have to do more than make a small, fuel-efficient hatchback to lower its model range's consumption figures - it also might give up its venerable V8 power, Drive reports. But not anytime soon, says Steven de Ploey, Jaguar's product and marketing director, who recognizes that the V8 can be replaced only by something that offers the same, or better, performance. But he has a word of caution: "We are not wedded to V8s."
In the meantime, de Ploey says there are other ways to reduce emissions. One of the first steps Jaguar could take is to shift away from the use of superchargers, which aren't as good as turbochargers at maintaining efficiency and making power. But he adds that supercharging still is "at the heart of Jaguar's performance proposition," and that the company has addressed the current downsizing trend by "replacing our naturally aspirated V8 with a 3.0-liter supercharged V6."
Consider one of de Ploey's comments on the cancelled C-X75 supercar (pictured) for some clue about Jaguar's future: "Some of the stuff we have already exploited to the extreme in the C-X75 is the kind of thinking for us and is an essential test bed to see how we could evolve from today to something that is sustainable in the future."