1973 Jaguar Xj12 on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar XJ220 hooned remotely by a kid

The Tax the Rich crew has a knack for indulging in automotive fantasies and capturing it all on video, such as a tug-of-war battle between two Ferrari F50s, drifting a Ferrari Enzo on gravel roads and even powersliding a Rolls-Royce Phantom on a field of wet grass. This latest video features a Jaguar XJ220 and a kid with an iPad, who somehow is able to control the old supercar with the Apple product.
No, there's no app for that (yet), and we lied - the boy isn't actually controlling the car - but it sure is nice to see the XJ220 in all its turbocharged, six-cylinder glory doing donuts and sliding across a grassy field. It jolts us to see the old Jaguar - capable of 217 miles per hour and once described by Jeremy Clarkson as having no brakes and massive turbo lag - thrown about like a rally car, but then we never imagined anybody would abuse a Rolls-Royce like that either. We'll continue to leave the high-stakes antics to Tax the Rich - we're just glad somebody had the guts to behave so badly in such a valuable machine. What else were they made for?
Be sure to check out the video below, if you have a pulse.

Jaguar C-X17 resurfaces in China with gold finish, five-seat cabin [w/video]

Some concept cars make the rounds of the auto shows and are then retired. But a number of automakers are showing that a fresh coat of paint can go a long way towards rejuvenating a show car and giving it a new lease on life - at least as far as the auto show circuit is concerned. Lexus did that recently with the LF-LC concept, initially unveiling it in red at the 2012 Detroit Auto Show, then repainting it a dark shade of blue for the subsequent shows in Australia and LA. Mini did the same with the Rocketman concept. And now Jaguar has done it again with its C-X17.
Initially unveiled in electric blue at the Frankfurt Motor Show, Jaguar then rolled the crossover out again in liquid silver for the Dubai Motor Show earlier this month. Now the concept is back again at the Guangzhou Motor Show in China with a fresh coat of rose gold.
Looking decidedly more luxurious than the previous iterations, this gilded C-X17 concept also bears another change: while the previous versions featured a four-seat cabin, this one has been redone with a more conventional five-seat configuration that more buyers would likely go for. It's also got a new interactive infotainment system and another system that warns passengers of pedestrians or cyclists approaching from the rear before they open the door. Check it out in the high-res image gallery above and the video clip below for a closer look.