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Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

Jaguar F-Type greets US, shows off range of personalization

While the debut of the XFR-S is likely fresh on everyone's minds and browser windows, the other big story of late at Jaguar is the F-Type coupe and convertible. Originally unveiled in Paris, the LA show was the first opportunity that the sub-XK performance machine will be seen Stateside. However, it was not just the same news that we first heard in Paris, as Jaguar used LA to showcase its newly available "Black" design pack.
This styling package includes gloss black finishes for the grill surround, side vents, a flat-bottomed sport steering wheel, gloss black interior touches, and instrument panel rings. This package is available with Ultimate Black, Polaris White, Italian Racing Red, Rhodium Silver, Grey and Firesand (seen above) body colors.
The Black pack can be had on either the 3.0-liter supercharged V6 model, or the 5.0-liter supercharged V8 version. Specific additional "Black" tweaks are available based on which derivative you select. Specifically, a gloss-black rear valence is a V6-only modification.

Jaguar and Land Rover to consolidate dealerships

Jaguar and Land Rover are set to merge their sales facilities, according to Inside Line. Jaguar Land Rover North America President Andy Gross says 45 percent of Jaguar owners also have an SUV in their stable, so it makes sense to give customers as much exposure to the cat's high-riding cousins and possible. The number of overall outlets will remain the same, and the brands will reportedly remain separate on the showroom floor, however.
So far, just one dealer has made the move to combine under the roof of one 68,000 square-foot facility in Paramus, New Jersey (above), though a further 20 are ready to make the shift and become Jaguar Land Rover outlets. Gross believes the shift is necessary so that his company's dealer network will accurately reflect the company's products. We'll see how cozy the brands are when Jaguar starts rolling out its own SUVs in a few years.