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Jaguar planning two bodystyles for next XJ

As we alluded to in today's F-Type first drive, Jaguar hasn't been selling its wares in China for very long, and as a result, buyers there usually don't have the same appreciation for the brand's history. So you might reasonably think that the company's recent radical styling shift (kicked off by the 2008 XF) wouldn't be as jarring to the nation's buying populace since they really didn't have the automaker's more traditionally styled models from years past to compare them against.
Yet while Jaguar and its sister marque, Land Rover, continue to pick up steam in China's developing market, that apparently isn't necessarily the case. Local buyers there tend to have more conservative tastes when it comes to styling, preferring more upright dimensions, big back seats and larger quantities of traditional luxury materials (think: chrome and wood) than other markets currently find desirable. Thus, the very bold current-generation XJ sedan may be leaving some sales on the table.
According to Edmunds, Jag doesn't want to risk that, and as such, it is preparing two bodystyles for the next-generation XJ - one with the rakish coupe-like styling of the current model, and a more "old-school" three-box sedan designed to appeal to a wider swath of Chinese buyers.

2015 Jaguar F-Type R Coupe [w/video]

This is it. This is the nasty cat we've been hankering for most. Whereas the Jaguar F-Type convertible remains the company's purest expression of lifestyle fun and expendable income, it's this coupe version that originally stole our eyeballs and never gave them back when it debuted as the C-X16 Concept way back at the 2011 Frankfurt Motor Show. And now we've had an early turn at driving the most potent variant, the Jaguar F-Type R Coupe.
This F-Type Coupe design is so utterly visually stunning that, even if something dynamically or functionally was not really to our liking, we would still want to have the wherewithal to buy one and garage it, if only to stare at it - not unlike our reaction to the 2007-2009 Alfa Romeo 8C Competizione coupe, then. Whether such beauty needs to be in the form of this $99,000 mondo 542-horsepower R version or the more attainable six-cylinder trim is an open question.
In case you need reminding, that's 542 horses maxing out at 6,500 rpm, along with 502 pound-feet of torque on tap between 2,500 and 5,500 revs. There is no indicator yet as to whether Jaguar will eventually come out with an R version beyond the 488-hp V8 S for the convertible, either, so this may well be our only shot at such hair-brained antics in this small Jag. Small and not quite light, we should add - despite its all-aluminum goodness - the F Coupe rings in at 3,638 pounds. That sort of heft is one thing on the street, but it's quite another on a twisty roadcourse, and we aimed to figure out if the coupe's 80-percent greater stiffness versus the open F-Type (along with its higher attendant spring rates) were enough to make a big difference.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.