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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jay Leno's Garage drives Steve McQueen's 1956 Jaguar XKSS

Steve McQueen might be the coolest American male of the 20th century. With movies like Bullitt and Le Mans, McQueen established himself as the king of cool of his era, and on the list of actors you would pick for a fantasy racing team - he or Paul Newman are the natural first choices. The latest Jay Leno's Garage video highlights one of McQueen's most special cars - a 1956 Jaguar XKSS.
Just 16 XKSS models were made because a fire at the Jaguar factory halted production. It was meant to be a street version of the company's very successful D-Type racer, with a modified version of its 3.4-liter straight-six-engine and a four-speed manual gearbox. McQueen clearly had an eye for great vehicles. He drove his Jag around Los Angeles years after it was a cutting-edge piece of technology. Since then, it became part of the Petersen Automotive Museum in LA. Autoblog's The List even took a ride in it when the show visited the museum.
The XKSS is one of the pinnacles of automotive design of the '50s, and its association with McQueen makes this example even more extraordinary. Leno is in love with the car from the moment he sees it, and it's hard to argue with him. Between its emphasized curves and raspy exhaust, this is one sexy Jag. Scroll down to get an eyeful and earful from one of McQueen's favorite cars.

2014 Jaguar XJR unleashed just ahead of New York show [w/video]

Just a week after teasing us with the first image of the car, and mere hours before revealing it to the public at the New York Auto Show, Jaguar has pulled the wraps off of its 2014 XJR super sedan.
The British automaker has confirmed that the XJR will be kicking out a full 550-horsepower and 502 pound-feet of torque from its supercharged 5.0-liter V8, affording the sedan a 0-60 mile per hour sprint of 4.4 seconds and a top speed of 174 miles per hour. A ZF eight-speed automatic transmission will still allow for respectable fuel economy, as Jag estimates ratings of 15 miles per gallon city and 23 highway.
Newly tuned dampers and stiffer spring rates, along with an electronically controlled differential should ensure that the massive power of the engine isn't wasted in transition to the road. Jaguar has also tweaked steering software and hydraulics, with the goal of increased road feel, response and overall feedback. 20-inch signature wheels carry wide Pirelli rubber (265-section up front, 295 in back) to keep the XJR planted.