2006 Jaguar S-type Base Sedan 4-door 3.0l on 2040-cars

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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Porsche 911 Turbo and Nissan GT-R Nismo star in World's Greatest Drag Race 4

We love Motor Trend's annual World's Greatest Drag Race video. Now back for its fourth appearance, the idea of lining some of the world's fastest cars up for a ten-wide, straight-line, full-throttle run is, well... it's pretty freaking badass.
The lineup this year boasts some impressively fast cars to be sure. The group of ten includes the following darlings: Alfa Romeo 4C, BMW i8, BMW M4, Chevrolet Camaro Z/28, Ford Fiesta ST, Jaguar F-Type R Coupe, Nissan GT-R Nismo, Porsche 911 Turbo S, Subaru WRX STI and, last but not least, the Volkswagen GTI. Give us any one of those for the weekend, and we're happy to take the keys.
It must be said though, that for a publication that draws as much water as Motor Trend does, there are some big cars that we might expect to be here instead. The Lamborghini Huracán or Ferrari 458 Speciale would have added some exotic flare to the list, and the omissions of the Chevy Corvette Stingray (for the second year in a row) and the Dodge Challenger Hellcat are real head-scratchers.

Jaguar working on 700-hp, 200-mph hybrid F-Type?

After first driving the 2014 Jaguar F-Type in Spain this spring, we came away mighty impressed. Of course, if you had to pin us down for a top three wish list of what improvements we'd like to see, we'd probably hit you with something like: 1) Less weight. 2) Less weight and 3) Less weight. Oh, and if we're feeling presumptuous, maybe some additional transmission choices.
Despite leveraging aluminum for the body and chassis, this Jaguar is still a bit of a fat cat compared to its rival models from Porsche. We never felt like it was lacking for power in any of its three supercharged trims, least of them the 495-horsepower V8 S, which is a genuine madman. We knew the variants would come, though - a quick look at the rest of Jag's lineup provides all the evidence you need of that. And so we're not surprised to see word of a hyper-powered F-Type on the horizon, an R-S version. What is surprising, however, is a new report that put its motivation at over 700 horsepower and its top speed at 200+ mph. Us? We're just hoping the latter figure comes at least partially as a result of a hardcore diet.
This F-Type R-S news comes according to the rumormongers at AutoExpress, who expect the high-power Brit to come in coupe form, at least initially. We still haven't seen the debut of the fixed-head F, but plenty of spy shots suggest its arrival is imminent. Wildly, AE posits that Jag won't look for more displacement to gain power, it will instead radically downsize by using a 1.6-liter turbo- and supercharged four-cylinder and an array of electric motors. If that sounds familiar, that's because AE suggests the high-tech powertrain will be scavenged from the defunct C-X75 supercar program (interestingly, earlier reports suggested this combination would only deliver about 500 horsepower).