2004 Jaguar S-type 3.0 on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar buys world's largest collection of British cars

Whether you're looking at Bertone going bankrupt or Spyker facing (and subsequently resolving) a large tax bill, it's saddening to see an automaker having to sell off its factory collection. That's why we're glad to report that there are still some acquiring historic vehicles from their pasts. Like Jaguar, which has just bought the largest private collection of classic British cars in the world.
The collection of 543 cars was painstakingly assembled by one James Hull, a British dentist with some 50 dental clinics to his name across the UK and who was keen to find the right buyer to take possession of his life's work and preserve it for years to come.
Of those 543 cars, the majority are of British origin, including over 130 Jaguars. The collection includes seven XK120s, several C- and D-Types, a rare XKSS, eight E-Types, thirty Mark-series Jaguar sedans, nineteen XJS coupes and convertibles, some twenty XJ sedans as well as some pre-war SS models and Swallow sidecars and coachbuilt specials from the company's early days. Among the many noteworthy examples are a rare SS100, an alloy-bodied XK120 and an MK X owned by company founder Sir William Lyons himself, as well as Winston Churchill's Austin, Elton John's Bentley, and racing driver and motorcycle rider Mike Hailwood's E-Type.

2014 Jaguar XFR-S super sedan is 550-HP worth of cool

The 2014 Jaguar XFR-S was considered last year, teased last week and now has been totally let loose. The most powerful sedan the company has ever made and the newest addition to its line of R-S performance cars - following the XKR-S - and we'll be getting even fewer of them than we thought. 200 had been the rumored allotment for the US, but the official word now is that we'll see just 100.
Each XFR-S will use the same 5.0-liter supercharged V8 that powers the XKR-S, meaning a 40-horsepower and 41-pound-foot bump over the XFR for 550 hp and 502 lb-ft in total. Shifting through the adaptive, eight-speed ZF transmission gets it from standstill to 60 mph in 4.4 seconds, but for all that, it gets the same gas mileage as the XFR, aided by its stop/start system, and so doesn't get hit with a gas guzzler tax.
Other XKR-S bits have made the jump, including an upgraded suspension front and rear, the near-straight pipes for the cracking exhaust note we drank up like ambrosia and twenty-inch, six-spoke lightweight wheels that are an inch wider than on the XFR. Lateral stiffness is up 30 percent, the electronic systems have been recalibrated to handle the extra oomph, throttle response has been sharpened and can be made even sharper by going into Dynamic Mode.