1974 Jaguar Xke Series Iii Roadster on 2040-cars

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Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

Jaguar hints at what might become of XK after F-Type's arrival

Jaguar may move the company's XK further upmarket following the introduction of its forthcoming F-Type. The newcomer to the range easily shoulders the burden of carrying the Jaguar sportscar mantle, freeing up the XK to evolve in another direction. While speaking with Autocar, Jaguar Design Director Ian Callum said there's an opportunity to grow the grand tourer both in size and luxury.
Whether that means the vehicle will retain its two-plus-two seating configuration or swell to offer buyers even more space remains to be seen. Either way, the future will likely see the XK soften its claws moving forward. And that's no bad thing. Jaguar has a long history of building luxurious grand tourers more content to soak up miles of highway than bounce from apex to apex.
What else is in store for the brand? Callum seems to have kept his cards close to his chest, refusing to acknowledge ongoing rumors of a Jaguar crossover beyond saying the brand "had to take notice" of the popularity of the luxury SUV market.

1964 Jaguar XKE slinks into Jay Leno's Garage

The idea of altering a classic Jaguar E-Type might seem preposterous to some, but Jasen Len of XKs Unlimited managed to create a modified 1964 E-Type that stays true to the Jag's timeless design. Just a few months after Jay Leno featured his own original E-Type on Jay Leno's Garage, Len stopped by to show off his custom Jaguar creation.
Starting out with a rust-ravaged body, Len made the car just the way he wanted it to be. He started off with some minor changes to the car's exterior like the Le Mans-inspired racing lights and handmade front bumpers, handmade sills with integrated exhaust and flared rear fenders. Inside, he dropped the floor to make more interior space and reworked the E-Type's styling for more of a modern look. We have to say, if you're going to mess with a Series 1 E-Type, this is the way to do it.
Sadly, even though Len and Leno spend plenty of time talking about the car's 300-horsepower 3.8-liter inline six-cylinder, we never get to hear the car fire up. Check out the JLG video, which is posted below, and as a bonus, enjoy the gallery from Jaguar showing a 1961 E-Type.