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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar confirms 575-hp F-Type Project 7 for Goodwood debut

Two days ago, Jaguar announced it had something special in store for the Goodwood Festival of Speed this weekend. Then yesterday images of that special creation, the F-Type Project 7, leaked out. And now, as promised, Coventry has released the full details on the ultimate F-Type to date. And its even better than we expected.
The production version of the concept revealed last year, the F-Type Project 7 celebrates the 60th anniversary of the D-Type by borrowing some of that legendary roadster's design cues, right down to the rear fin and British Racing Green livery with white racing stripes.
Of course the Project 7 is more than just a retro appearance package. The bespoke speedster packs a version of Jaguar's prolific 5.0-liter supercharged V8 with 575 horsepower - 25 more than the F-Type R Coupe - to make it the Leaping Cat marque's most powerful production car to date. Mated to Coventry's familiar eight-speed automatic transmission, that's said to be enough to propel the Project 7 to 60 in 3.8 seconds en route to an electronically limited top speed of 186 miles per hour. Keeping all that power and pace in check and on the road are such features as carbon ceramic brakes, a full complement of carbon-fiber aero components, electronic differential and brake-based torque vectoring system.

Jaguar Project 7 concept is an F-Type in a D-Type mold [w/video]

In addition to the XJR, XFR-S and XKR-S GT models Jaguar is bringing to the Goodwood Festival of Speed this weekend, the manufacturer announced that the F-Type-based, D-Type-inspired Project 7 design study will make its "dynamic" debut at the festival, with driving duties assigned to Mike Cross, Jaguar's chief engineer of vehicle integrity. Here's the cool part: With Jaguar's Director of Design, Ian Callum, leading the team responsible for Project 7, it went from the drawing board to track testing in only four months, Jaguar states, with a claimed 0-60 time of 4.1 seconds and top speed of 186 miles per hour.
Project 7, which was named in honor of Jaguar's seven wins at the 24 Hours of Le Mans, will be making runs up the hill at Goodwood over all three days of the festival, which starts at the Goodwood House in West Sussex, England, this Friday.
Far from a fragile concept car, Jaguar says, the single-seat Project 7 is a fully functional sports car. It uses the all-aluminum chassis and body of the F-Type, retains that car's 550-horsepower, supercharged 5.0-liter V8 and eight-speed automatic transmission but features lots of bespoke carbon fiber aerodynamic bits, some of which were inspired by the Le Mans-winning D-Type of the 1950s. The most obvious nod to that classic is the rear fairing with integrated rollover hoop - the F-Type's convertible top is gone. The windshield was also lowered, giving the roadster a more rakish silhouette as it sits on 20-inch forged-alloy wheels with carbon fiber inserts.