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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar Land Rover creates new Special Operations division for halo vehicles, bespoke commissions

Jaguar Land Rover has announced that a new division of the British manufacturer will be dedicated to "bespoke commissions," as well as heritage products and apparel. Oh, and the new Special Operations division will also be behind JLR's halo cars from now on.
It's that last one that is the most tantalizing, as the last real halo product to see production from Jaguar was the XJ220. The Range Rover, meanwhile, has always had its own kind of halo reputation, although the Land Rover brand itself has never really gotten into the game with a dedicated model.
According to JLR, the new halo models will focus on ultra-high performance and luxury with a limited run of vehicles. The bespoke models, meanwhile, will give the wealthiest customers full sway over how vehicles are outfitted, with unique paints, trims and other accessories. The new SpecOps division will be run by John Edwards.

Jaguar F-Type Coupe unveiled with range-topping R model

This is the Jaguar F-Type Coupe, the long-awaited hardtop counterpart to the F-Type roadster we tested earlier this year. Besides adding a roof, it shuffles up the engine range that we saw on the Convertible model, and in two of three cases, it cuts the cost of entry rather quite nicely (a happy contradiction to earlier reports).
The big change is that the F-Type Coupe does away with the Convertible's V8S trim (although the 495-horsepower variant will still be available in the droptop), and adds an even more potent letter to the top of the range. The $99,000 F-Type R Coupe is the latest member of Jaguar's R Performance line, and despite being down a letter on the XFR-S and XKR-S, it features the same 5.0-liter, 550-hp supercharged V8. With all that power on tap, the F-Type R will sprint to 60 mph in just 4.0 seconds (if it doesn't break into the 3s in independent testing, we'll be shocked) and on to a top speed of 186 miles per hour. If you need to get to freeway speeds quickly, the F-Type R will also go from 50 to 75 mph in just 2.4 seconds.
As the top tier model, the F-Type R is loaded down with performance-oriented tech. The suspension features adaptive dynamics that manage the car's body movements and adjust accordingly, while the suspension itself is 4.3-percent stiffer in front and 3.7-percent tighter in the back than the F-Type V8S Convertible. Drivers can dial up an even stiffer suspension setting in Dynamic Mode, which will also tweak the steering, the shift schedule of the eight-speed SportShift automatic and the throttle response of that brawny engine.