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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Nissan Pathfinder, Infiniti JX in transmission safety probe

Nissan may be forced to recall 110,000 Pathfinder and Infiniti JX35 crossovers, due to a number of customer complaints. Consumers report suddenly losing power, with repair facilities blaming the issue on faulty transmission cooler line connections. Both the Pathfinder and JX35 use a continuously variable transmission. As of right now, the only vehicles being investigated are from model year 2013.
Nissan has been cooperating with the National Highway Traffic Safety Administration, according to a report from Reuters, and it has developed a fix for the affected vehicles. It's not clear whether this will develop into a full-blown recall, as there have been no known cases of injuries or crashes. But with a potential 110,000 vehicles prone to sudden power loss, a recall seems to be a likely outcome.

Infiniti Emerg-E Concept

The Infiniti Emerg-E is a two-place hybrid gasoline-electric concept that made its world debut at the 2012 Geneva Motor Show. While its sleek shape and stunning styling dropped jaws, those on the green side of things immediately recognized it as a reskinned and updated Lotus 414E - itself a concept based on the Evora that debuted at the same show only two years earlier. Yet there is little wrong with a reworked, Infiniti-badged Lotus boasting 402 horsepower and 738 pound-feet of torque, especially when it features a lightweight, all-aluminum bonded chassis beneath an attractive carbon fiber skin penned by the automaker's Southern California design team.
The hybrid powertrain is all contained aft of the cockpit. Primary propulsion is accomplished with two electric motors, one on each rear wheel, both featuring its own single-speed transmission (this design eliminates the need for a differential and provides electronic torque vectoring control). Energy for the electric motors is stored in a 15-kWh lithium-ion battery placed behind the seats, which is chemically different from the lithium-polymer pack Lotus used in its 414E. Auxiliary propulsion comes from a Lotus-designed, all-aluminum, 1.2-liter three-cylinder gasoline engine, rated at 50 horsepower, that serves as a range-extender after the 30-mile life of the battery pack is extinguished. Teamed with an 8.1-gallon fuel tank, the combo allows the Emerg-E to cruise about 300 miles without stopping.
Offered the chance to take the Emerg-E for a quick loop around an autocross course in Southern California, I jumped at the opportunity.