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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

2014 Infiniti QX60 Hybrid

Infiniti launched its seven-passenger JX crossover for the 2013 model year with the automaker's familiar 3.5-liter V6 as standard equipment. For 2014, the model was renamed the QX60, and a new variant packing a gasoline-electric hybrid powertrain joined the lineup. (For those interested in the family lineage, the new arrival is a mechanical twin to the Nissan Pathfinder Hybrid, which we took for a Quick Spin last year).
Hidden beneath the hood of the QX60 Hybrid is a supercharged, 2.5-liter inline four-cylinder engine, rated at 230 horsepower and 243 pound-feet of torque. The combustion engine is supplemented by a 15-kilowatt electric motor, fed by a small lithium-ion battery back (hidden under the rear cargo floor), which adds 20 hp and 29 lb-ft of torque to the mix. Added up, Infiniti rates the total system power at 250 hp and 243 lb-ft - numbers that fall just short of its combustion sibling (the 3.5-liter V6 in the QX60 is rated at 265 horsepower and 248 pound-feet of torque). The only gearbox is a continuously variable transmission that drives either the front or all four wheels, depending on what the buyer specs.
The 2014 QX60 Hybrid AWD starts at $46,500 (the green model commands a $3,000 premium over the gas-only model). A long list of factory options such as Roof Rails ($495), Theater package ($1,700), Deluxe Technology package ($6,050), illuminated kick plates ($440) and a Hybrid Premium package ($4,600) bumped our as-tested price to a healthy $60,780, including $995 for destination.

Infiniti hybrid sports car coming by 2016 after all?

Infiniti makes plenty of good cars, crossovers and SUVs. The premium Japanese brand also has a well-defined presence in racing on the world's largest stage in the form of a partnership with Red Bull in Formula 1. What Infiniti doesn't have, though, is a range-topping halo car.
A report from Autocar in the UK suggests that Infiniti's gaping top-shelf hole may soon be plugged by 2016 with a new hybrid sports car along the lines of the well-received Emerg-E and Essence concepts. This report is contrary to news we heard from Autocar late last year, when company officials reportedly told the publication that a swoopy and fuel-efficient machine like the Emerg-E wouldn't be produced.
Interestingly, Infiniti is said to sense strong demand from so-called "little emperors ... who are used to getting what they want," many of whom live in Asian countries, who are also environmentally conscious. Infiniti exec Andy Palmer told Autocar to expect something "like the Tesla sports car option, but with more flexibility in terms of range."