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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti all but certain to produce Q50 Eau Rouge [w/video]

These pages are full of projects that automakers have tried to get moving but never quite managed to. And Infiniti has had its fair share, particularly when it comes to high-performance models. It's tried to drum up excitement with the Infiniti Performance Line and with its partnerships with Red Bull Racing and its star driver, but models like the G37 IPL and FX Sebastian Vettel edition never amounted to a real challenge to the likes of Mercedes-AMG and BMW's M division. There was talk of a sedan version of the Nissan GT-R to wear an Infiniti badge, but those rumors amounted to even less. The Q50 Eau Rouge, however, could finally be the ticket.
The concept debuted at the Detroit Auto Show a few months ago without an engine (or at least not one we were made aware of) but with all manner of carbon-fiber aerodynamic components. It then rolled in to Geneva with the beating heart of the GT-R - a 3.8-liter twin-turbo V6 tuned to 560 horsepower and 442 pound-feet of torque - and arrived in Beijing earlier this week in an even more evolved form. And according to the chatter coming out of China (whose financial hub of Hong Kong, incidentally, serves as Infiniti's home base), it's all but certain to be approved for production.
"At this stage it would take more to stop the car getting made than to start things," says Auto Express, citing an unnamed source. The finished product would look much like the versions we've seen until now, and while it would be available in an array of colors, that metallic blood red could emerge as Infinit's signature performance color.

Sebastien Vettel testing Infiniti's production Etherea?

It sounds like Sebastian Vettel has had his hands full recently, juggling his Formula One racing career while moonlighting as the newly appointed director of performance at Infiniti. On that latter note, Autocar is reporting that Vettel has been testing a production version of the Etherea Concept at France's Circuit Paul Ricard.
There is still no word as to when we could see this car go into production or what it will be called (possibly the Q30), but it will likely share a platform with the Mercedes-Benz A-Class as a part of the Daimler/Renault-Nissan collaboration. The article also said that this future entry-level Infiniti would be produced at Nissan's Sunderland, UK plant.