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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

NHTSA probing 400,000 Infiniti, Honda vehicles over steering faults

As many as 391,000 vehicles from Infiniti and Honda may eventually need to be recalled as a result of two, separately announced Preliminary Evaluations from the National Highway Traffic Safety Administration to ascertain the scope of the potential safety hazards.
The larger investigation has NHTSA looking into the 2013 Honda Accord because of 24 reports from drivers alleging total loss of power steering or a sudden increase in necessary effort to turn the vehicle. In four cases, the problem is reportedly linked to crashes, with all of them occurring at less than 30 miles per hour. According to the claims, 13 people also reported seeing a warning message during the failure. Turning off the car and restarting it would fix the issue in some cases. If a recall is necessary, it could affect an estimated 374,000 Accords.
The second investigation is much smaller in scope. The safety agency is investigating the 2008 Infiniti EX35 after two complaints of the steering wheel shaft separating, and the vehicle losing the ability to steer. Both reports allege that the steering became loose when driving and then completely failed once the vehicle was stopped. A recall for the problem would affect an estimated 17,000 vehicles. Scroll down to read NHTSA's reports on both Preliminary Evaluations.

2015 Infiniti Q70L

A quick look at a scatter plot that charts rear legroom against luxury sedan MSRPs reveals a dearth of spacious bargains - few, if any, luxury sedans offer exceptionally spacious rear accommodations at a relatively low starting price. To fill the vacuum, Infiniti has made its Q70 available in a Q70L variant - in English, long wheelbase - for 2015.
The artist formerly known as the Infiniti M has been available in stretched-out form in the Chinese market for two years, and the US introduction is accompanied by several updates that include slightly reworked styling cues, and refinements to the drivetrain and chassis. The Q70L's wheelbase extends 5.9 inches (with a commensurate expansion of knee room), while overall length increases to 202 inches, a 7.3-inch bump. Powertrain options include a 3.7-liter V6 which produces 330 horsepower and 270 pound-feet of torque (starting at $51,350), or a 5.6-liter V8 that yields 420 hp and 417 lb-ft (and climbs to $64,550). The long-wheelbase treatment adds $1,500 to Q70 MSRPs. Not surprisingly, the Hybrid version is not available with the L treatment.
Up to three Q70L rear passengers are treated to reading lamps, a 12-volt power outlet, rear door close assist, and available heated seats. Unlike its Far Eastern counterpart (and competitors like the $61,500 Hyundai Equus), the US-spec Q70L's rear seats don't recline. Bummer.