Infiniti M37s on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2014 Infiniti Q50 debuts G-replacing design, new hybrid model

Feast your eyes upon the all-new 2014 Infiniti Q50. Say what you will about Infiniti's new Q and QX naming system, but after looking at the new Q50 unveiled today at the Detroit Auto Show and checking out its feature list, we're having a hard time coming up with any additional criticisms. The highlights of the Q50, which goes on sale this summer in the US, include the eye-catching design, innovative cabin technology and a fuel-efficient hybrid model.
The Infiniti G has always had a focus on leading-edge styling, and its replacement is no different. We can easily see that the basic theme of the Q50 was inspired by the Infiniti LE Concept we saw earlier in the year. The edges are a little toned down for the production design, but the overall look is there with the fluidic lines, crescent-shaped C-pillar, the now-signature grille and the horizontal headlights and taillights. Compared to the current G Sedan, the Q50 is longer, wider and lower than its predecessor, and it's also more aerodynamic with a drag coefficient of just 0.26, putting in between the Chevrolet Volt (0.28) and the Toyota Prius (0.25).

Infiniti previews a new... something

Sometimes we get a teaser image and accompanying statement where we can at least surmise what the automaker is up to. This is not one of those times.
The automaker, in this case, is Infiniti, and the teaser image shows only a grille with a similar shape to what you'd find on most of the company's products, albeit with a curvier mesh. Which isn't much to go on, really, and the accompanying statement (which you can read below in its forty-word entirety) doesn't give us much more. All it says is that the vehicle in question - which we'll wager is a concept car instead of a production debut - has "style and substance" embodied in a "vision... on a scale not seen before" from Infiniti.
Given the French peppered into the release and the encroaching chronological proximity of the Paris Motor Show, we'd guess that's where Infiniti will reveal this latest but of inspiration, but just what form it will take is still a mystery.