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Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

How Infiniti's 'gas-generated EV' isn't the jumbo shrimp of powertrains

LOS ANGELES — Infiniti recently introduced the concept of what it's calling "gas-generated EV" powertrain technology. At first read, and perhaps everyone thereafter, the term seems contradictory, not unlike "jumbo shrimp." How can an electric vehicle use gasoline? The answer to that is both a technological one and a marketing one. Technologically speaking, Infiniti's electrified powertrain concept is a series hybrid, most comparable to what Honda employs in its Insight, Accord Hybrid and new CR-V Hybrid. In the most basic of terms, the car's electric motor powers the wheels, the battery pack powers the electric motor, and the gasoline engine recharges the battery pack along with regenerative braking. By contrast, a parallel hybrid system as used by Toyota and others can power the wheels with the electric motor, the engine or, most frequently, both simultaneously. The result of a series hybrid is a powertrain that performs and feels more like an electric vehicle, while the engine generally whirs away, often not in step with what your right foot is doing. The Infiniti system is comparable to this, albeit with more powerful motors resulting in a more performance-oriented bent. Here's where things diverge, however. Under certain constant cruise conditions, say on the highway, the Honda system directly connects the engine with the drive wheels for greater efficiency. The Infiniti "gas-generated EV" concept will not, which frees engineers and designers to package the gasoline engine someplace other than under a front hood. In that way, it benefits from the sort of packaging advantages associated with electric vehicles. The closest comparable in this way is the BMW i3, which locates its tiny gasoline engine under the cargo area and does not attach it mechanically to the drive wheels. That's a range extender for an electric vehicle, though, which Infiniti is quick to insist is not what's going on here. There is no plug. This is a hybrid. So what's the deal with that name? If it walks like a duck and talks like a duck Â… Talking with Infiniti Group VP Jeff Pope, "gas-generated EV" is definitely a work in progress or at least a placeholder for something catchier and perhaps less contradictory in the future. "Why we're using 'gas-generated EV' is to get away from 'hybrid,' because 'hybrid' is associated with a parallel hybrid system, which has a gas engine and an electric motor that both run the powertrain.

Infiniti electric crossover will mark a milestone at Detroit Auto Show

In November, it was announced that both Nissan and Infiniti will display EV concepts at the 2019 North American International Auto Show in Detroit, taking place in January. Previously, it wasn't made clear what kind of vehicles they would be, but Infiniti stated today that its Detroit concept will be an electric crossover. Both the Nissan and Infiniti concepts will continue the design direction shown by Infiniti's Q Inspiration concept, and later next year, there will be stylistically similar cars shown at the Tokyo Motor Show in October. The luxury brand has released the above teaser photo of the crossover, depicting sharp headlights and a lit grille outline surrounding the badging. We can also see large wheels and tires and sizeable, defined wheel arches. Future Infinitis will be electrified from 2021 on, featuring either serial hybrid tech or full electric drivetrains. Serial hybrid refers to using Nissan's e-power technology, which relies on range extender engines instead of a large combustion engine (such as Infiniti's lauded VC-Turbo). The Detroit Auto Show is also a significant event for Infiniti, as the brand and its first car, the grille-less Q45 luxury sedan, was first displayed 30 years ago at the 1989 NAIAS. "Thirty years ago, as a 24-year-old designer in the audience, I saw the birth of Infiniti in person and am proud to be part of the journey of creating iconic luxury automobiles," said Nissan's senior vice president for global design, Alfonso Albaisa. Meanwhile, Infiniti's November 2018 sales were the best November numbers in the brand's history. "The concept car we will show in Detroit is the beginning of a new era for Infiniti, and an illustration of where we want to go with the brand," said Karim Habib, Infiniti's design director. Earlier, Albaisa echoed his statements, telling us how electrification can inspire the brand's future design thanks to the battery packs' size development, saying: "It's getting denser, it's getting thinner, the cars are able to get a little bit bigger, more space, we can really do much more." Related Video: