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Infiniti SUV recall marks latest chapter in Takata airbag saga

Automotive parts maker Takata is having a rough year with millions of vehicles equipped with its airbag inflators being recalled. However, it looks like there might still be problems with the company's quality control, if a new recall by Infiniti is any indication.
The Japanese luxury brand is recalling 1,912 total units of the 2013 Infiniti QX56 and 2014 QX80 in North America because of a manufacturing flaw with their Takata-supplied inflators for the driver's side front airbag. Of those, 1,848 are in the United States, according to the National Highway Traffic Safety Administration. Specifically, the outer baffle could be the wrong component and cause too much pressure to build up inside. According to documents submitted to NHTSA, it's possible in a crash for the part to rupture spraying metal shrapnel at occupants. At this time, Infiniti has not had any reports of this actually happening to drivers.
While this problem sounds nearly identical to the issue affecting millions of earlier vehicles, it must be noted that this is a different fault. According to the notice being sent to dealers on NHTSA's website: "This particular Voluntary Safety Recall Campaign is unrelated to two earlier campaigns that involved Takata passenger front air bag inflators on some older model Infiniti vehicles. This issue involves a much newer inflator and is a different, more isolated, Takata quality control issue."

Infiniti hybrid sports car coming by 2016 after all?

Infiniti makes plenty of good cars, crossovers and SUVs. The premium Japanese brand also has a well-defined presence in racing on the world's largest stage in the form of a partnership with Red Bull in Formula 1. What Infiniti doesn't have, though, is a range-topping halo car.
A report from Autocar in the UK suggests that Infiniti's gaping top-shelf hole may soon be plugged by 2016 with a new hybrid sports car along the lines of the well-received Emerg-E and Essence concepts. This report is contrary to news we heard from Autocar late last year, when company officials reportedly told the publication that a swoopy and fuel-efficient machine like the Emerg-E wouldn't be produced.
Interestingly, Infiniti is said to sense strong demand from so-called "little emperors ... who are used to getting what they want," many of whom live in Asian countries, who are also environmentally conscious. Infiniti exec Andy Palmer told Autocar to expect something "like the Tesla sports car option, but with more flexibility in terms of range."

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.