2008 Infinit G37s on 2040-cars

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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

2025 Infiniti QX80 First Drive Review: So close to being great

NAPA, Calif. – Confession time. I kind of forgot that the Infiniti QX80 exists. Sure, itÂ’s gotten a refresh or two in the past few years, but it's essentially been the same big olÂ’ three-row SUV since 2010. IÂ’m pretty sure I used to call it Fudgie the Whale. Or maybe it was Pudgie the Whale. Like I said, itÂ’s been a minute. Now IÂ’ve gotten a taste of the 2025 QX80 and hey, what do you know, there is a lot to like. The third-generation of the body-on-frame SUV goes big on tech, style and comfort, making it a respectable triple into the right-center gap. However, its ride quality keeps the QX80 from being a home run. FudgieÂ’s V8 was nixed in favor of a 3.5-liter twin-turbo V6 good for 450 horsepower and 516 pound-feet of torque. Sure, it doesnÂ’t sound quite as good as the older powerplant, but it produces more power and better fuel economy to boot – 18 mpg combined with rear-wheel drive and 17 with four-wheel drive. The old one managed only 15 mpg with four-wheel drive. With low-mpg numbers like these, thatÂ’s actually a huge difference. The new turbo V6 is well-mated to a nine-speed automatic transmission, putting the power down to the rear wheels as standard in Pure and Luxe trims, or all four wheels as an option with those trims or as standard with the higher Sensory and Autograph. There are no complaints about power delivery. It has more than enough grunt for merging and the transmission downshifts readily for easy passing. There are five drive modes as well as a Personal setting, but I spend my time alternating between Standard and Sport. The latter tightens up the steering and powertrain, allowing the SUV to hustle fairly well on a twisty road without much body roll. ItÂ’s no Mercedes-AMG GLS, but starting at under $85,000 including destination, itÂ’s not nearly as expensive either. ItÂ’s when youÂ’re just toddling around town that the ride quality becomes a problem. All but the base Pure trim comes equipped with an “Electronic Air Suspension” and “Dynamic Digital Suspension,” the latter function monitoring the QX80Â’s motions to electronically apply damping forces. This isnÂ’t necessarily anything new in the automotive world, but other manufacturers just do it better. Up and down motions are well-controlled, but IÂ’ve been in row boats with more side-to-side stability. My head gets tossed around like IÂ’m piloting a Jeep on a dusty back road, and all IÂ’m doing is driving the paved streets of Napa Valley, California.