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2018 Hyundai Ioniq Plug-In Hybrid costs $26,000, goes 29 miles on electricity

The Hyundai Ioniq hybrid and Ioniq Electric were two of the more pleasant surprises of 2017. Besides their lofty fuel economy and useful electric range, respectively, they boasted reasonable pricing, a useful interior and shockingly buttoned down handling. They could almost be deemed fun to drive. Yet, there was a missing member of the family for 2017. While we always knew a plug-in hybrid would be added — it was with its siblings when the Ioniq was introduced at the 2016 New York Auto Show, and we drove a prototype earlier this year — it wouldn't be until year 2 when the production car would show its face. And although that face is shared with the Ioniq Hybrid rather than the Electric, the 2018 Hyundai Ioniq Plug-in Hybrid obviously has its own set of facts and figures that have now been revealed. Chief among them is a 29-mile all-electric driving range, which, when depleted, effectively turns the Ioniq Plug-in into a regular hybrid capable of 52 mpg combined. It has a 119 MPGe estimate, for whatever that's worth. To put all those numbers into perspective, there's the Toyota Prius Prime (25 miles, 54 mpg combined, 133 MPGe), the Honda Clarity Plug-in Hybrid (48 miles, 42 mpg combined, 110 MPGe), Chevrolet Volt (53 miles, 42 mpg combined, 106 MPGe), and the Ioniq's mechanical sibling, the Kia Niro Plug-In Hybrid (26 miles, 46 mpg combined, 105 MPGe). Pricing for the Ioniq Plug-in Hybrid starts at $25,835, including destination. The Limited trim level starts at $29,185. By comparison, the regular Ioniq Hybrid starts at $22,200 for its Blue trim and goes up to $27,550 for the Limited trim. However, keep in mind that the Plug-in Hybrid is subject to a $4,500 federal tax rebate plus whatever your particular state doles out. As such, the Plug-in Hybrid is effectively cheaper. That's also the case with the Toyota Prius Prime relative to the regular Prius. However, the Prime starts at just north of $27,995 (including destination). A regular Prius' base price is also only about $1,500 lower than the Ioniq Hybrid. In other words, the Plug-in Hybrid seems like a screaming bargain ... and if its siblings are any indication, it'll be a pretty appealing car, too. Other updates for the 2018 Ioniq lineup include paddle shifters added to the Hybrid (yay?), lane keeping assist added when lane departure warning is specified, and the availability of red paint for the Hybrid.

Hyundai sees tough year ahead, plans to introduce 13 new models

SEOUL — South Korea's Hyundai Motor Group predicted another year of tepid car sales growth on the back of a slow 2018, saying trade protectionism adds uncertainty and major markets such as the United States and China remained sluggish. In his first New Year address to employees, group heir apparent Euisun Chung said Hyundai Motor Co and Kia Motors would complete a restructuring of South Korea's second-biggest conglomerate, which is widely expected to pave the way for him to formally succeed his octogenarian father as head of the group. The complicated succession plans come as Hyundai contends with a bunch of problems that have cost it market share in China and the United States and stalled its rise up the ranks of global automakers. It missed a boom in sports utility vehicles (SUVs), faces potential U.S. tariffs and a U.S. investigation over how it handled a vehicle recall, and lost ground in technological advances such as self-driving cars. "Business uncertainties are heightening as the global economy continues to falter. Walls of protectionism are being constructed around the world," Chung, 48, told hundreds of employees at the group's headquarters in Seoul. "Internally, we face challenging tasks such as stabilizing business in major markets like the U.S. and China, while simultaneously enhancing our responsiveness to drive future growth." Hyundai and Kia — together the world's fifth-biggest automaker — set what they called a "conservative target" of 7.6 million vehicle sales in 2019, a 3 percent increase from the 7.399 million vehicles sold last year. The 2018 sales fell short of the group's target of 7.55 million vehicles, marking its fourth consecutive annual sales goal miss. The duo sold 7.25 million vehicles in 2017. Morgan Stanley expects global auto production to fall 1 percent in 2019, the first drop in nine years. In that environment, the group said it would launch 13 new or face-lifted models in 2019, including a premium Genesis SUV, the big Hyundai Palisade SUV and the Sonata sedan. "Hyundai will be launching new models, but competitors will be also doing so, making it difficult for Hyundai to increase shares in the sluggish markets in China, U.S. and Europe," said Sean Kim, an analyst at Dongbu Securities. Hyundai shares ended down 3.8 percent and Kia slumped 2.7 percent, while the wider market <.KS11> was down 1.5 percent.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.