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Hyundai to launch European performance sub-brand

Hyundai has quickly emerged from the sidelines as one of the biggest players in the industry, outselling rivals left, right and center. Still, a dedicated performance division is still something that separates it from the big boys. Now, according to the latest reports, that's just what it's getting.
After setting up its own Nürburgring test center and gearing up to launch its assault on the World Rally Championship, the next step in the ramping up of Hyundai's performance credentials - in Europe, especially - will reportedly be to set up its own performance division along the lines of what Nissan has done with Nismo.
The first product in Hyundai's new European performance portfolio is expected to be a version of the next i20 hatchback that's set to launch in 2015. That in turn will be used as the basis for the company's next WRC challenger, to replace the upcoming model, pictured above undergoing testing. After that it's anyone's guess, but performance versions of the Veloster, Genesis Coupe and Elantra could be in the cards.

Hyundai releases series of KDM Genesis videos

We had plenty of nice things to say about the sleek, new Hyundai Genesis Sedan when we drove the Korean domestic market version late last month. And while we're still waiting to find out just when the new rear-driver will arrive in the US market, Hyundai's home-market operations have released a series of videos on the new sedan.
Now, unfortunately, all the videos are in Korean. While we haven't the foggiest idea of what they're actually saying, the eight videos in the series give a great look at the new Genesis Sedan in motion, as well as showing off some of the development process behind the newest member of the Hyundai family.
We've embedded all eight videos below for your viewing pleasure. Have a look below.

Hyundai dealerships getting global makeover

In the near future, almost no matter where you're at in the world - whether in Mexico or France - you may not be able to tell an immediate difference between Hyundai dealers. The Korean brand plans to remove some of the diversity from its showrooms in favor of a unified design everywhere outside of the US by about 2020.
The plan is called the Global Dealership Space Identity, and the end result features a modern, open showroom with floor-to-ceiling glass to look in and a bronze-colored roof section (pictured above). The goal of the unified design "is to strengthen our Modern Premium brand consistency across all dealerships, proving premium emotional experiences related to our brand and increase interaction with customers," said Hyundai spokesperson Sookjin Hwang to Autoblog via email.
The ball is already rolling on the plan with the cues being implemented at new dealers in Mexico and about 42 other showrooms worldwide. In the future even Canada may use it, according to Automotive News. "Hyundai Motor plans to fully implement the new identity worldwide within five years (2014~2018). The exact timing for each country will be different."