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Hyundai announces N performance sub-brand at WRC launch

It's been well over a year since Hyundai revealed its initial prototype for the i20 WRC at the 2012 Paris Auto Show. Now it's revealed the final version (pictured above, complete with Shell Helix livery) and it's also announced the full team that will field it next year in the World Rally Championship, including Thierry Neuville and additional drivers Juho Hänninen, Dani Sordo and Chris Atkinson. That's plenty exciting for rally fans, but the news that caught our attention was buried deeper in the press release.
That is the announcement of Hyundai's new N performance sub-brand. Named after the company's R&D facility in Namyang, South Korean, the N brand "will be used to symbolize Hyundai's high performance technology," not just on the rally car but also "future mass-produced high performance cars" for the road. The WRC car wears the logo that we'd expect to represent that new cadre of performance Hyundais.
Having hinted at the emergence of a European performance sub-brand a couple of months ago, the Korean automaker hasn't revealed any further details on which those road cars might be, but promises to transfer lessons it learns from the rally stage to the marketplace. We're looking forward to finding out more, but a roadgoing i20 hot hatch would be a good first bet. Here's hoping the North American product lineup won't be left out.

Hyundai deferring car payments for furloughed federal workers

Since the US government shut down early this morning, more than 800,000 federal employees could be furloughed without pay until a deal is reached to start the government back up. To help affected employees cope with the temporary layoffs, Hyundai is expanding its Assurance program to defer all of their auto loan or lease payments until they're called back to work.
"We recognize the impact on family budgets that the furlough will drive," says John Krafcik, president and CEO of Hyundai Motor America. The automaker also says it will allow furloughed employees to buy new cars during October with help from a 90-day payment deferral.
We're sure Hyundai's act of goodwill relieves some of the stress that furloughed Hyundai owners and their families are experiencing. Check out the press release below.

Hyundai prices three-row Santa Fe from $28,350*

Each extra inch in the wheelbase of the six- and seven-passenger 2013 Hyundai Santa Fe, compared to the five-seat Santa Fe Sport, will cost you $1,000. The larger version of Hyundai's new people carrier is 3.9 inches longer, and whereas the Santa Fe Sport was priced at $24,450, the roomier Santa Fe comes in four flavors that start at $28,350 for the front-wheel drive GLS version. Adding all-wheel drive to the GLS tacks on another $1,750, stepping up to the front-wheel Limited takes you to $33,100, the all-wheel drive Limited topping things out at $34,850. For the true price, you'll need to add *$845 to those prices for freight.
The base price is the same as Hyundai's previous seven-seater option, the Veracruz, slapped on a vehicle with much better looks and more features. Compared to the Santa Fe Sport, the six- and seven-passenger option has 8.5 extra inches in overall length, 1.9 extra inches of second-row legroom and that third row of seating in its hind quarters. The second row can be had as a traditional bench or captain's chairs on the Limited. Under the hood is the same 3.3-liter direct-injection V6 with 290 horsepower and 252 pound-feet of torque, mated to a six-speed Shiftronic transmission, and the same EPA estimated 25 highway miles per gallon for the FWD version.
You also get extra standard amenities like a 115-volt socket, power liftgate and rear-seat climate controls. Check out the press release below to find out all about them.