2014 Hyundai Santa Fe Sport 2.0l Turbo on 2040-cars

Auto blog

Hyundai, BMW and Ford win Concept Vehicle of the Year awards

More than two dozen jurors started with a pool of 23 concept cars introduced at the most recent Los Angeles, Detroit, Chicago, Toronto and New York auto shows, then pared it down to three winners in three categories for the twelfth annual North American Concept Vehicle of the Year Awards. The trophy-bearers are said to be those "vehicles most likely to shape the future of the automobile industry," and lead their classes in the Concept Car, Concept Truck and Production Preview divisions.
Hyundai had two cars as finalists for the Concept Car category, the competition boiled down to the Hyundai HCD-14 Genesis concept, Veloster C3 Roll Top, Honda EV-STER and the Toyota Corolla Furia. It won with the HCD-14 Genesis that was introduced at the Detroit Auto Show, a sharp sedan that sharply divided opinion between those who thought it was too much, those who thought it was too much Audi A7, and those who thought it was perfect. The award panel's judges, however, thought so much of it that it's got two awards in one sitting, not only taking concept car honors, but because it earned the highest overall score in the competition it also takes the crown for Most Significant Concept Vehicle of 2013.
The final selection in the Concept Truck category was down to the Ford Atlas, Kia Cross GT, Nissan Resonance and Volkswagen Cross Blue. The Ford Atlas took the silverware, after also winning the Eyes on Design award - shared with the Nissan Resonance - at the Detroit Auto Show where it was introduced.

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

2014 Hyundai Elantra revealed in Korean spec

As is usually the case with most Hyundai models, we're getting a sneak peek into the future by way of the company's Korean market lineup. Hyundai released images of the 2014 Avante on its home-market Facebook page, showing us what the updated 2014 Elantra will look like when it arrives this fall.
With the fifth-gen Elantra just three years old at this point, all of the changes will be relatively minor. Judging by the pictures of the Avante, updates to the exterior include new front and rear fascias, new headlights with LED running lights, LED taillights and new wheel options. The interior also gets some visual changes, mainly to the buttons and controls. Hyundai is also adding more comfort inside its compact sedan by adding a ventilated driver's seat, heated steering wheel and rear HVAC vents.