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Hyundai plant one of 100 factories shutting down in wake of Beijing pollution scare

Many factories and chemical plants have suspended production in Beijing in an attempt to curb dangerous pollution, according to the South China Morning Post. The air pollution is some of the worst the city has seen in years, with harmful PM2.5 particle rates hovering between 200 and 400 micrograms per cubic meter. That number is down from as high as 886 on Sunday. For contrast, the US Environmental Protection Agency regulations say PM2.5 concentration at any location be no higher than 65 micrograms per cubic meter, with average maximums not to exceed 15 micrograms per cubic meter.
China blames the pollution on vehicle emissions, industrial production and an increase in domestic coal use to heat homes during cold weather. A total of 48 work sites, including construction zones, metal refineries and chemical plants have suspended production, and 41 factories have cut back production as well. That includes Hyundai Motor Beijing, which suspended production on Sunday.
Even so, the area's children's hospitals are receiving up to 10,000 patients per day with respiratory ailments. The city's government says it is in the midst of an eight-year plan to curb pollution and that levels have dropped between 30 and 70 percent over the past 14 years thanks to its actions.

2015 Hyundai Genesis

It's not easy to drive a prototype-level version of the upcoming, second-generation Hyundai Genesis sedan.
Three hours in airports; fourteen hours in a plane; two hours riding in a car from a Iuncheon to my hotel in the now-famous Gangnam district of downtown Seoul; another two hours-plus on a bus from Seoul out to the Hyundai nerve center in Namyang. And that's just the travel.
Finally settled into a massive presentation room deep in the heart of the Namyang R&D center, freshly denuded of all of my camera gear and fortified with abundant coffee and green tea cookies, I still faced hours of product presentation; question and answer sessions with a large team of engineers, designers and executives; an official unveiling under the soaring dome of the Design Hall; a strolling lunch and more coffee. And then, finally, a shuttle ride to the proving grounds around which the whole facility hums with enterprise for an all-too-brief stint behind the wheel of a car that, by this point, I'm basically slavering to get my hands on.

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.