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Auto blog
Hyundai in hot water over suicide-themed commercial
Thu, 25 Apr 2013There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.
2013 Hyundai Veloster Turbo: Introduction
Mon, 28 Jan 2013The Hyundai Veloster is indeed an automotive oddball, and that's part of the reason why we're so drawn to it. Even in base form, the Veloster is a cleverly packaged little wonder that's bursting with personality, and with the added grunt and visual aggression of the Turbo model, there's a lot to talk about.
Despite not really fitting into any one specific vehicle segment (unless you dump it into the all-too-vague "compact" class), the Veloster Turbo looks really good on paper, to say nothing of how it looks on the street. It's certainly a head-turner, and we're intrigued by the overall package of an oddly shaped three-door (or four-door?) with some forced induction motivation.
We've had a lot to say about the weird little Hyundai in the past, and we don't see the conversations about this car ending anytime soon. Thus, we've welcomed a matte gray example into the Autoblog long-term garage for one year of testing. This should definitely be interesting.
Hyundai/Kia's Prius rival to arrive by 2017
Fri, 31 Oct 2014The Toyota Prius is the undisputed king of the hybrid market, but Hyundai and Kia are hoping to challenge its reign in the coming years with their own dedicated model. However, in all likelihood this is the same technology being shared between them. "We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars," Hyundai Motor CEO Kim Choong-ho said to Reuters, during the launch of another vehicle in South Korea.
While Kim didn't say when the model would be ready, Autocar in Europe spoke to people at Kia, who said that the company's own hybrid was two years away and codenamed the DE. The initial vehicle is reportedly a five-door hatchback that's about 169-inches long, with more conventional styling than the Prius. Its powertrain is reportedly based around a 1.6-liter engine with electric assist. A plug-in version might follow later, and other bodystyles on the platform are possible. A recently spotted test mule might show the current state of development on the project (pictured above).
According to Reuters, the decision for the new vehicle comes in order to meet tighter emissions in some markets. However, it seems like a challenging move for the US market. Hyundai already sells its Tucson fuel cell in limited quantities and the Sonata hybrid, and Kia has the Optima hybrid and Soul EV. Industry analysts are also predicting that hybrids might have a hard time versus internal combustion engines in the coming years. In addition, Toyota is rumored to get fuel economy close to 60 miles per gallon for some versions of the next Prius. All of these factors make selling the models here a potentially difficult undertaking.