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Race Recap: The Lion roars at 2013 Pikes Peak International Hill Climb

The 2013 Pikes Peak International Hill Climb is in the books, and so are a lot of new records. It was a 16-hour workday for drivers and spectators, and we spent almost 12 of that at 14,110 feet trying to stay hydrated and sane. The biggest news has already made it around the world, that being Sébastien Loeb's run of 8:13, one most people are convinced will stand for some time unless another manufacturer wants to shower money on the mountain.
As always, however, a million other things took place on that sliver of road named for Lt. Zebulon Pike. For the complete race results you can still catch the live timing info here. For our report on the day, read on...

Hyundai Elantra's alleged unintended acceleration sends teen, police on a 113-mile ride

Back in December, one North Texas teenager received a quick lesson in car control at the hands of his 2011 Hyundai Elantra. Elez Lushaj called police, after he says his car accelerated to nearly 120 mph on Highway 183 unintentionally. Dispatchers urged the 16-year-old driver to try everything from turning the car off to standing on the brakes and putting the car in neutral, but Lushaj told them nothing was working. Flummoxed, police simply did their best to warn traffic away from the speeding compact with the hope that the car would eventually run out of fuel.
Before that could happen, Lushaj lost control on Interstate 30 after some 90 minutes as he attempted to avoid a semi truck. The Elantra rolled four times, leaving the driver conscious but with several broken bones. Police commended Lushaj for keeping the car on the road and away from population centers for as long as he did.
Hyundai, meanwhile, said that it hasn't heard anything on the case. Spokesperson Jim Trainor reported to WFAA that it was "extremely unlikely for simultaneous and spontaneous total system failures for the brakes, accelerator and transmission to occur at the same time" and notes that Hyundai would like to investigate, but this is the first they've heard of Lushaj's wild ride. You can watch a local news report on the incident below for more information.

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.