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Hyundai, Kia announce buyback plan for angry Korean investors

Hyundai's controversial decision last September to move its Korean headquarters to an expansive (and expensive) new facility was met with a swift backlash by shareholders. After making the biggest land purchase in South Korean history, the company's share price took a nine-point nose dive.
Now, in a bid to get back in the good graces of its stockholders, Hyundai and its subsidiary, Kia, will make a $615-million stock buyback plan. Reuters claims this is the first time in ten years that Hyundai has made a buyback offer with the explicit purpose of pumping up share prices.
The total deal bumped up Hyundai's share prices 5.7 percent while Kia is up two percent, although neither company has fully recovered from the battering that followed the headquarters announcement. It's unclear what else it will take for Hyundai to recover the ground it lost during the land deal.

Hyundai unveils new i10

Hyundai has just revealed the new i10, the sub-Accent five-door sold in Europe. The diminutive city car first went on sale in 2007, but received a light facelift in 2011, to bring it more in line with Hyundai's then-new styling theme. The new model is an even more style-conscious offering, with a gaping front fascia, integrated LED running lights (because, why not?), and a stylish side strakes integrated into the doors.
The new model is longer (80 millimeters or 3.14 inches) and wider (65 mm or 2.5 in) than the car it replaces, but is 50 mm (2.0 in) lower than the old i10. The result is a purported best-in-class legroom and cargo space, while the lower overall height should lead to a slightly better driving experience. The wheelbase has been stretched an inconsequential five millimeters as well, as part of its move to a new platform.
Hyundai hasn't announced any engines just yet, although we'd suspect the regular suite of three- and four-cylinder engines, with both gas and diesel options will be available. The new i10 begins production in September, and will do battle with A-segment stalwarts like the Fiat Panda, Renault Twingo and Volkswagen Up!.

Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.